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Panasonic LUMIX S 100mm f/2.8 Macro (S-E100) is a new, miniature and ultra-lightweight macro lens from the LUMIX S series that shares its size, control layout and colour rendering with the 18, 24, 35, 50 and 85mm f/1.8 models . It is currently the smallest and lightest macro lens on the market (FF AF lenses with 1:1 magnification and focal lengths larger than 90 mm)! Of course, high image quality with a design using a trio of aspherical lenses and one each of UED and ED elements; high weather resistance; and excellent performance even for video shooting (quiet and powerful AF motor; suppressed breathing)... On sale in about a week. On sale from 1/2024.

Manufacturer of professional keyboards Logic Keyboard has launched a range of new models including new variants for Steinberg Cubase/Nuendo, Adobe After Effects, Cinema 4D R20, Blender 3D and more!

New zoom Sigma 70-200 mm f/2.8 DG DN OS will excel in sports, wildlife and wedding photography and filming. The large f/2.8 aperture across the entire zoom range offers excellent sharpness even in low light. The two HLA (High-response Linear Actuator) motors allow high-speed autofocus to freeze any action, also thanks to Sigma OS2 stabilization technology. Excellent weather resistance is a given with the Sigma Sports series.

You use the feature to automatically track subjects in your Alpha 7C II or 7CR? The Auto Framing feature, first introduced in the ZV-E1, uses AI algorithms to automatically track subjects (cropping and panning), including setting tracking speed, etc. For more information, see the short demonstration video https://youtu.be/RVGFlXJ5Tps.

Photographic and film optics manufacturer Meike has launched a new portrait glass with an 85mm focal length, f/1.4 aperture, autofocus and manual aperture ring. Model Meike 85 mm f/1.4 FF STM AF will be offered for full frame Sony and Nikon models during January.