
TTArtisan has introduceda new full-frame lens, the TTArtisan AF 50 mm F1.8 Neo. It is a lightweight, fixed-focal-length autofocus lens for full-frame cameras, designed for everyday photography. With a classic 50 mm focal length and a fast f/1.8 aperture, it offers a natural perspective, background blur, and compact dimensions, making it an ideal choice for portraits, street photography, and general use.
It is available with L-mount, Sony E-mount, and Nikon Z-mount mounts.

Moment hasjust unveiled its new generation of Mobile II T-Series lenses. Designed for today’s larger image sensors and higher-resolution cameras, all Mobile IIlenses have undergone a complete redesign. They feature more optical elements, greater sharpness, and an even more distinctive image character.
Whether you’re looking for maximum edge-to-edge sharpness or the unique look of creative lenses, theMobile II T-Series opens up new creative possibilities for your phone.
From the warm golden glows of the Gold42 anamorphic lenses, to the natural perspective compression of the Tele II lens, the immersive view of the Fisheye II, and the extraordinary reach of the SuperTele —each lens adds its own unique signature to your photos.
The first true super-telephoto lens. Bring wildlife, sporting events, travel, and distant landscapes closer with exceptional optical reach.
A classic portrait lens with 30% more optical elements for greater sharpness and a beautifully natural perspective.
A versatile wide-angle lens for everyday photography. Capture more of the scene while maintaining straight lines and high sharpness from edge to edge.
The widest lens available. It offers an impressive 200° field of view that transforms even ordinary scenes into unforgettable photos.
Inspired by legendary cinema lenses. Available in Gold42, PanaBlue, and NaturalTonefinishes .
An even wider cinematic format with the same three signature finish options for creators who want a more spectacular image and a more pronounced cinematic look.
Turn your phone into a pocket microscope. Ideal for extreme macro photography, capturing fine details, textures, insects, flowers, food, products, and anything else you want to see up close.
Shoot up close with a more natural working distance. The most popular macro lens offers rich detail, a softly blurred background, and the signature look of Moment lenses.
Moment Pro Camera II transforms your phone into the camera you’ll reach for every time you take photos or shoot videos. Shoot like a pro with full manual control, creative image styles, and an improved user interface—all in a single, intuitive app.
Moment Pro Camera II is the most popular photography app for iOS, unlocking the full potential of your iPhone’s camera and offering advanced manual photography and video recording options.
Download it HERE.

Moment hasjust launched its new anamorphic lenses for smartphones, the Moment Anamorphic Mobile Lens II T-Series! These new cinematic smartphone lenses offer a wide-angle look with distinctive anamorphic distortion, inspired by classic film optics—ideal for epic storytelling and cinematic visual effects. Thanks to its anamorphic compression, this lens transforms standard smartphone shots into a wide-angle cinematic format, complete with a distinctive oval bokeh effect and pronounced horizontal distortions.
As part of the T-Series, these lenses are optimized for modern smartphones and offer high-quality optics and seamless integration for filmmakers seeking professional results on mobile devices.
You can choose between lenses with 1.33x or 1.55x anamorphic compression. You can also choose between the PanaBlue, Gold42, and Natural variants.
The Moment PanBlue is tuned to look authentic, not aggressive—a softer, cleaner blue reminiscent of classic Panavision and Todd-AO lenses, rather than the harsh sci-fi glare of modern optics.
Gold42 is inspired by multi-coated anamorphic lenses with anti-reflective coatings, where blue reflections are significantly suppressed, allowing warmer wavelengths to dominate. The result is a flare that shifts toward shades of amber and gold and responds naturally to the color temperature of the light source.
The Natural anamorphic lens uses highly uniform coatings designed to reflect all wavelengths evenly. Rather than emphasizing colors, it preserves them. Reflections remain neutral—silver, white, or the color of the light source itself.

WISE has introduced its new line of Wise SDXC V90 Mk-IV memory cards! These high-performance cards offer read speeds of up to 300 MB/s, write speeds of up to 280 MB/s, and a guaranteed minimum sustained write speed of 90 MB/s (V90). SDXC cards deliver exceptional performance for digital video cameras, professional digital single-lens reflex (DSLR) cameras, and mirrorless cameras, which produce data-intensive recordings that require high transfer speeds and large capacities.
Key Features:

ZEISS has launched the newPanoptes 65 line of film lenses, whichbringsZEISS’s rich history of optical expertise to the world of the 65mm format. ThePanoptes 65 seriesincludes ten focal lengths:25 mm, 35 mm, 40 mm, 45 mm, 55 mm, 70 mm, 90 mm, 110 mm, 135 mm,and 180 mm, with all lenses featuring a uniformT2.2 maximum aperture.
The lenses are designed for a wide range of film productions and offer the distinctive characteristics that cinematographers have long trusted and come to expect from ZEISS—combined with a carefully balanced image character tailored for the 65mm format: natural color reproduction, pleasing rendering of skin tones, a gentle transition to out-of-focus areas, and silky-smooth bokeh.