
The full-frame TTARTISANFF 50mm T2.1 and FF 85mm T2.1 lenses are now available with E, Z, RF, and L mounts.They are the world's first film lenses with dual bokeh mode, offering two completely different aesthetic personalities in one barrel. A special switch allows you to instantly switch between classic creamy soft blur and romantic circular "bubble bokeh," made famous by vintage Sonnar designs.

INSTA360 has unveiled its new Antigravity A1 drone, which provides360° video in 8K resolution! You can capture the world around you from all angles without the drone being visible in the recording. The package includes Vision Goggles with Micro-OLED displays, HDR10+, and a wide 90° field of view, putting you right in the air.
Controls are intuitive – FreeMotion mode allows you to fly by simply pointing the controller, while more experienced users can take advantage of FPV mode. The drone is easily portable and safe, with horizontal obstacle detection, a return-to-home function, and interchangeable lenses. Flight time of up to 39 minutes and easy charging from the battery hub ensure maximum enjoyment.
The drone offers several smart features such as:

Thypoch has just introduced new lenses from its premium Eureka series, which you can get ata unique pre-salepromotional price!The Thypoch Eureka 28mm f/2.8 combinesthe classic style of pancake lenses from the 1950s with advanced modern optics. It is ultra-compact and, thanks to its brass construction, also premium. It delivers sharp and vivid images thanks to aspherical and HRI elements, an f/2.8 aperture, and precise manual control—ideal for street photography, travel, portraits, and interiors. It is available for cameras with Leica M and Fujifilm X mounts. You can also choose from several color options.
Key features:

DJI has just released its new DJI Osmo Action 6 action camera, which combines an innovative variable aperture with a brand new 1/1.1-inch square sensor, ensuring perfect image quality and opening up new possibilities for creative shooting. This is the first camera with a variable aperture, allowing for flexible light and depth of field settings for different scenes and lighting conditions. Unlike traditional cameras with a fixed aperture, you have full control over your shot and can take your video to a new level of creativity.

Moment has introduced two new macro lenses for mobile phones!
TheMoment 75mm Macromobile phone lensallows you to capture scenes with a painterly sense of depth. The foreground, subject, and background are naturally layered, creating a rich, spatial image that looks more like it was taken with a medium format camera than a phone. With beautiful subject separation, smooth transitions, and natural colors, it adds a softness and clarity to your macro shots that looks highly professional.
Designed for extreme macro shots, theMacro 10x lensturnsyour phone intoa pocket microscope. With10x magnificationanda fixed working distance of just one inch (≈2.5 cm), it captures details that are invisible to the naked eye - such as leaf veins, fiber structure, or small insect creatures. Unlike your phone's macro mode, which is software-based, this lens usesglass lenses to create sharp focus with natural blur and depth.