
Fujifilm has just released a new update for its GFX ETERNA 55 film camera! You can download firmware v1.06 HERE.
This improvement is effective with the following settings:
・PROJECT ➔ RESOLUTION ➔ 4K 4:3
・PROJECT ➔ MEDIA REC SETTING ➔ MEDIA REC SETTING ➔ ProResHQ, ProRes 422, or ProRes LT
・PROJECT ➔ F-Log2/HLG/RAW ➔ SDI/HDMI OUTPUT RAW SETTING ➔ OFF

Introducingthe Thypoch Ksana 35mm f/2 ASPH — a new lens for the Leica M full-frame system! This premium manual-focus lens is designed for photographers who appreciate a classic image character, cinematic bokeh, and precise control. With an f/2 aperture, 10-blade diaphragm, and lightweight metal construction, it offers excellent performance in low light and a timeless retro aesthetic.
The 35mm focal length provides a natural perspective ideal for portrait, street, documentary, and landscape photography. The advanced optical design, featuring aspherical elements, ED, and HRI elements, ensures high sharpness, image clarity, and minimized chromatic aberration. The retro design, crescent-shaped focusing ring, and Epoch Coating 84 finish create a beautiful “cinematic” look while enhancing both handling and visual character.
You can choose from a total of 4 lens variants: black lacquer/silver chrome and with or without a lens hood.

Roland has introduced the new V-1-4K Video Switcher! This new product offers a compact and versatile solution for live broadcasting and smaller productions, supporting resolutions up to UHD 4K60 HDR. With 5 HDMI inputs, 5 HDMI outputs, USB-C streaming, and intuitive controls, it enables smooth switching, cropping, and scaling, ensuring professional-quality video in corporate, educational, or religious settings.

TTArtisan has released a new APS-C lens, the TTArtisan APS-AF17mm F1.8! This lens from the Air series delivers sharp wide-angle images in a compact and lightweight design. With fast autofocus, an F1.8 aperture, and a minimum focusing distance of 0.18 m, it’s ideal for landscape photography, street photography, and everyday creative shooting.
It is available with Sony E and Fuji X mounts.

DZOFILM has launched its new full-frame anamorphic lens, the DZOFilm Arcana 1.5× T2.1! The lens is available in focal lengths of 32 mm, 45 mm, and 75 mm, as well as in a three-lens set. When you purchase this set, you’ll receive a freeOctopus Adapter for PL mount lens to DJI Ronin 4D camera (PL-DX, lightweight) as a gift until April 23, 2026!
Arcana lenses feature a hybrid 1.5× design with classic 2×-style elliptical bokeh, front cylindrical optics for controlled distortion (mumps), and dynamic horizontal flares. Arcana thus brings a true cinematic wide-angle look to compact full-frame setups.
With a T2.1 aperture, an ultra-compact all-metal body weighing approximately 700 g, and a multi-position PL mount, the Arcana series is optimized for gimbals and DJI Ronin 4D systems, close-up work, and flexible rigging with VND and AF adapters.