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Sony Creator Week, September 21–27, 2026: Up to 20% off select gear!

Get ready for fall with Sony gear andsave up to 20% on select products. You can look forward not only to popular camera models such as the FX6 and FX3, but also to a wide range of professional lenses.

Apply the discount in your cart by enteringthe discount codelistednext to the specific product. This promotion is validfrom September 21–27, 2026. Shop HERE!

Sony has unveiled two new FE telephoto lenses: the 600mm F6.3 GM OSS and the 400mm F4.5 GM OSS!

Sony FE 600mm F6.3 GM OSS

The Sony FE 600mm F6.3 GM OSS is a full-frame lens ideal for photographing wildlife, birds, sports, action scenes, and moving subjects. This lightweight and compact 600mm super-telephoto lens offers the freedom to shoot handheld, fast and accurate autofocus, and reliable subject tracking.

G Master’stop-notch image quality captures fine details, high contrast, and beautifully smooth bokeh. And if you need even more reach, you can use Sony teleconverters.

Sony FE 400mm F4.5 GM OSS

The Sony FE 400mm F4.5 GM OSS lens is a full-frame super-telephoto lens ideal for wildlife, bird, sports, and action photography. This lightweight and compact super-telephoto lens is ideal for handheld shooting. Its durable construction can withstand harsh weather conditions, while the G Master optics deliver exceptional image quality, fine details, and beautiful bokeh.

Thanks to fast autofocus with XD linear motors, you can capture even unexpected moments. And when you need even more reach, simply attach a teleconverter.

SmallRig’s September Sale: Over 400 Products at 15% Off! (September 16–26, 2026)

We have great news for all video and photography enthusiasts—from September 16–26, 2026, SmallRig is holding a major sale where you can get over400 productsata 15% discount! The sale features a wide range of gear, includingcages,power solutions, andplenty of other professional accessories for filmmakers and photographers.

Shop HERE!

Take advantage of a 20% discount on select Blackmagic Design Ultra HD productsand upgrade your equipment from HD to Ultra HD! This promotion is ideal for anyone planning to upgrade their equipment forlive production, broadcast, streaming, or digital film.

This promotionis valid through September 30, 2026, orwhile supplies last.

Take advantageofAtomos’ special IBC trade show promotion and get select monitors and recorders ata discount of up to 29%!

The offer is validfrom September 9 through 30, 2026, andincludes popular models suchas the Shinobi 7 RX, Ninja TX, Sumo Pro 19,andShogun AV-19, including the Flight Pack.