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Viltrox has introduced a new lens - AF 35mm F1.2 LAB FE. It is the second full-frame lens in the LAB series designed specifically for filmmakers who demand extremely sharp detail and stunning bokeh. This wide-angle, low-aperture, autofocus lens is designed for Sony full-frame mirrorless cameras with E-mount. Whether you're shooting portraits, street photography, or during low-light conditions, this lens delivers perfectly sharp images all around.

The F1.2 aperture produces beautiful blurred backgrounds, with soft and smooth bokeh and no optical vignetting at the edges. The AF 35mm F1.2 LAB lens is equipped with four Viltrox HyperVCM motors that greatly improve autofocus speed and accuracy. Whether you're shooting static subjects or tracking dynamic motion, the lens achieves fast, quiet and accurate focusing. With a minimum focusing distance of 0.34m, the AF 35mm F1.2 LAB is also ideal for close-up photography.

Introducing a brand new kit from Atomos - the Ninja Ultra Creators Kit. This package has been designed specifically for professionals who need maximum flexibility and top quality. When you purchase this kit , you will save around 50% compared to purchasing the items individually.
The Atomos Ninja Ultra Creators Kit offers a powerful and flexible solution for professional videographers, content creators and broadcasters. Combining state-of-the-art recording and streaming technologies, this kit enables seamless integration into a variety of workflow types - from high-quality standalone productions to demanding multi-camera setups.

The kit includes:

• Atomos Ninja Ultra - 5.2" recorder with ProRes RAW and H.265
• Atomos Connect - seamless cloud integration and wireless live streaming
• Atomos Cast - transforms the Ninja Ultra into a compact video switcher with 4 inputs
• Hard carrying case + accessories - 2× NP-F batteries, quick charger, Master Caddy, sunshade

Get ready for a big dose of power - the DJI Power 1000 is now available at a special price! This powerful portable powerstation will make sure you never run out of power. Whether you're on the go, filming in the field, or facing an unexpected power outage, the 1024Wh DJI Power 1000 won't let you down. The discount promotion is valid from 4/16 to 4/27/2025 (or while supplies last), so don't hesitate to get this power station at 18% off today!

At the NAB tradeshow, held this year from April 4 to 9, Atomos introduced several new products:

Atomos TX-RX 4K/HD

The Atomos TX-RX set is a powerful wireless 4K/HD video transmission and reception system designed to simplify video monitoring and production workflows - whether on set, in the field or in the studio. This system is designed for creative professionals who need mobility, flexibility and ease of use without compromise. The TX-RX provides extremely low latency transmission of HD-SDI and 4K HDMI video for long-distance wireless tracking on set, enabling seamless image transfer from camera to monitor, between monitors and other devices.

Key Features:

• Transmits up to 4Kp30 over HDMI / 1080p60 over SDI
• Range up to 300 meters
• Supports up to 4 receivers per transmitter
• Powered by NP-F battery, USB-C or DC input (9-16V)
• Reliable, scalable, cable-free solution

In addition to the kit, you can also choose between the Atomos TX 4K/HD transmitter itself and the Atomos RX 4K/HD receiver. Availability is expected for June 2025.

SmallRig has introduced the new RC 100C series of compact lights. These 100W lights simulate daylight in the 2500K-10000K range, offering over 36,000 color options, 12 special lighting effects and instant access to 4 custom presets. All in a compact design that fits in the palm of your hand for easy storage and portability. The patented light source with RGBWW technology and high color rendering index(CRI>96) provides superior illumination and excellent color fidelity.

The device offersversatile power options - both wireless and wired - allowing for uninterrupted shooting. It can be charged via a DC power adapter with up to 110W input, or via a USB-C port with up to 110W input for charging with accessories such as the SmallRig 73Wh Power Grip, PD power banks, PD chargers, etc. Two NP-F970 batteries can be connected to the light. Additionally, the light includes a V-lock base that is compatible with standard V-mount batteries.

The SmallRig RC 100C supports both wireless and manual controls, allowing for precise adjustment of the light as needed. The light can be controlled directly on the device, remotely via the app, or wirelessly via DMX. The device is quiet (max 26dB) - eliminating ambient noise during filming and reducing the need for audio editing in post-production.

The RC 100C light is available in white and black. It will also be possible to purchase kits that include additional accessories directly - Pro Version and Kit With Battery Grip Handle. Separately, you will be able to purchase the NP-F Battery Plate and two handles that allow the light to be charged - the SH01 Charging Grip Handle and the SH73 Grip Handle Designed Powerbank. Availability is expected for early June 2025.