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Viltrox has introduced a new full-frame lens for Sony mirrorless cameras with a focal length of 50 mm and a low aperture of F 1.4 - Viltrox AF 50/1.4 FE!

Focusing is provided by a VCM mechanism – the silent VCM motor can precisely control movement and provides smooth and accurate focusing. The optical design consists of 15 elements in 11 groups, including 3 ED elements, 8 high refractive index elements, and one ultra-precision aspherical element. The front lens is coated with a high-quality HD nano multi-layer anti-reflective coating that is water-resistant and fingerprint-resistant.

The lens features an electronic diaphragm, internal focusing, and a constant length. It is compatible with a standard 77mm filter and is dust and water resistant. The USB-C interface allows for easy firmware updates.

RØDE has expanded its Wireless Micro (USB‑C) compact microphone range with three new color options—Blue, Orange, and Red. These models complement the successful black and white versions, expanding the range for mobile creators, influencers, and professionals. They offer easy wireless recording directly to a smartphone and practical accessories in the same color as the kit.

Autumn is here, and with it come discounts at Insta 360— save on cameras and gimbals! 🎥
We have great news for you – from October 8 to 16, 2025, there will be a limited-time sale on a whole range of selected Insta360 products! Whether you shoot action videos, stream, or are looking for the right compact camera for your trips, now is the perfect time to expand your equipment and save money.

You can look forward to, for example:

• Insta360 X5 - a brand new 360° action camera
• Insta360 Ace Pro 2 - a powerful action camera
• Flow 2 Pro - a gimbal for stable shots even on the go

Tamron has just announced a new lens designed for full-frame mirrorless cameras with Nikon Z mount - Tamron 70-180mm F/2.8 Di III VC VXD G2! Until now, it was only possible to purchase a lens with a Sony FE mount.

This fast telephoto zoom lens combines TAMRON's proprietary VC (Vibration Compensation) stabilization mechanism with a compact, best-in-class design, offering exceptional mobility and greater stability when shooting in a variety of situations. It provides uncompromising high image quality throughout the zoom range.

Key features:

• The world's smallest and lightest F2.8 telephoto zoom lens – designed to fit comfortably in your hand.
• Amazing F2.8 aperture performance – capture the world in vivid detail, from portraits to landscape photography.
• TAMRON's proprietary VC stabilization mechanism ensures excellent mobility.
• Never miss a decisive moment thanks to improved fast and accurate AF tracking.
• The minimum focusing distance of 0.3 m (11.8 inches) opens up new possibilities, such as table-top photography.
• Compatible with TAMRON Lens Utility software.
• Comfortable ergonomic design for easy use.
• Uniform filter diameter of 67 mm.
• Complete G2 holy trinity "Daisangen," covering focal lengths from 16 mm to 180 mm.
• Support for key camera functions.
• Protective features (moisture-resistant construction + fluorine coating).

The release date will be October 23, 2025.