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Samyang introduces the L-Mount version of the 35-150 mm f/2-2.8 zoom! New Samyang AF 35-150 mm f/2-2.8 L covers a wide range of focal lengths (35/50/85/135/150) with very good f/2-f/2.8 aperture and excellent optical resolution. It also offers a robust metal construction, fast and accurate autofocus and optimized for video shooting.

20. sigma to launch new lens in June this year 28-45 mm f/1.8 DG DN Art, the first FF zoom with f/1.8 aperture throughout the range for mirrorless cameras with Sony E and Leica L bayonets! Offering image quality comparable to fixed focal length lenses, across the entire field of view and focal length range, it will meet the demands of demanding filmmakers and photographers alike. The lens also features a powerful and precise autofocus system, an internal zoom mechanism, a sophisticated optical design with suppressed "breathing" and five SLD and three aspherical elements to minimize color defects, superior Nano Porous Coating and Super Multi-Layer Coating for glare elimination, weather seals and a host of other innovations.

Edelkrone state a new generation of the popular motorised camera heads HeadPLUS and HeadPLUS PRO! The third generation offers faster and more accurate movement, double the battery life, longer wireless (BT) range and remote activation, automatic calibration, improved camera plate (with vertical shooting and easy access to the camera battery port), improved lock mechanism and the ability to directly connect the new, affordable Focus/Zoom module. The standard version can carry up to 4.5 kg, the PRO version up to 9 kg. On sale from 7/2024.

New zoom Tamron 50-300 mm f/4.5-6.3 Di III VC VXD (A069) for Sony FE mirrorless cameras is a compact, lightweight telephoto lens with advanced features. Weighing just 665g and measuring 15cm in length, it offers a very wide 50-300mm focal length range, excellent image quality, a fast and quiet linear AF motor, Tamron VC (Vibration Compensation) stabilisation and a Zoom Lock switch. At a focal length of 50mm, it achieves a minimum focusing distance of 0.22m and a maximum magnification ratio of 1:2 for excellent close-up performance. On sale from about the second half of June.

Panasonic just introduced LUMIX GH7the new flagship in the LUMIX G! It features a new25.2MP BSI CMOS sensor with high-speed readout and 13+ EV dynamic range (V-Log/V-Gamut), advanced AF algorithms incl. PDAF with target detection mode (human/animal/car/motorcycle/train/airplane), internal recording up to 5.7K Apple ProRes RAW HQ, 10-bit Open Gate 5.8K mode, 32-bit FP audio support (with new optional DMW-XLR2 accessory), high-speed video modes HFR 240 fps and VFR 300 fps, active cooling for continuous recording, anamorphic modes (5.8K/30p or 4.4K/60pm 10-bit), 5-axis dual stabilization (up to 7.5 EV), proxy video recording, and Frame support.io. An unexpected new feature is the new DMW-SFU3A optional license key that activates ARRI LogC3 color mode on the GH7 or GH6! On sale from the second half of July.