Panasonic just introduced LUMIX GH7the new flagship in the LUMIX G! It features a new25.2MP BSI CMOS sensor with high-speed readout and 13+ EV dynamic range (V-Log/V-Gamut), advanced AF algorithms incl. PDAF with target detection mode (human/animal/car/motorcycle/train/airplane), internal recording up to 5.7K Apple ProRes RAW HQ, 10-bit Open Gate 5.8K mode, 32-bit FP audio support (with new optional DMW-XLR2 accessory), high-speed video modes HFR 240 fps and VFR 300 fps, active cooling for continuous recording, anamorphic modes (5.8K/30p or 4.4K/60pm 10-bit), 5-axis dual stabilization (up to 7.5 EV), proxy video recording, and Frame support.io. An unexpected new feature is the new DMW-SFU3A optional license key that activates ARRI LogC3 color mode on the GH7 or GH6! On sale from the second half of July.

Buy the hot new LUMIX S9 body or kit before 7/31/2024 a get the LUMIX S 26 mm f/8 (S-R26E) lens free of charge! The new lens will be sold separately for 239 EUR incl. VAT; kits and S9 bodies will be available from about mid-June. The promotion is valid only during the promotion period indicated or while stocks last. Also available are stylish new accessories for the S9 from SmallRig.

Panasonic introduces a new representative of the series LUMIX S, the S9! The new ultra-compact FF mirrorless camera with L-Mount is available in attractive colour options (Jet Black, Crimson Red, Dark Olive and Classical Blue) and features a powerful 24.2MP FF sensor (from the S5M2), PDAF focusing and effective image stabilisation (up to 5 EV, 6.5 EV with lens). Compared to the more powerful S5M2 model, it offers a very compact body (126 x 74 x 47 mm vs. 134 x 102 x 90 mm) and low weight (486 g incl. battery and card vs. 740 g) at the expense of no viewfinder (only 3" 1.84MP tilt/turn display), flash cartridge, one slot for UHS-II media or elimination of headphone output. The manufacturer has put emphasis on easy video sharing (new "MP4 Lite" recording mode, 50 Mbps, max 3.8K 30p 4:2:0 10-bit) and simple creation and application of LUT corrections, which have now also earned a dedicated button on the body of the device and new Lumix LAB software. Of course, there is also the option to record standard video formats incl. C4K/4K 60p/50p (4:2:2, 10-bit) and FHD 120p/100p. A super-compact manual "pancake" lens was also introduced simultaneously LUMIX S 26 mm f/8which, with its dimensions (18.1 mm long) and weight of approx. 58 g, was tailored to the spontaneous nature of the new S9. The new LUMIX will go on sale around mid-June (standalone body and 20-60mm and 28-200mm lens kits), while the other new lens introduced (the LUMIX S 18-40 mm f/4.5-6.3, also aimed at S9 users) has no launch date or further details yet.

In addition to two new software licenses (the previously announced keying plug-in AW-SF400 for the Media Production Suite and a software console AV-SF10 for AV-HSW10 overhead ), Panasonic also introduced a new 4K PTZ camera at NAB 2024 AW-UE30. This more affordable addition to the brand's family of Ultra HD installation cameras will offer support for up to 4Kp30 video, a wide-angle lens with 20x optical zoom, and both IP and USB outputs. On sale from Q3/2024.

Panasonic has unveiled new firmware for the S5M2 (v3.0) and S5M2X (v2.0) mirrorless cameras scheduled for release on April 22, 2024. This major update will bring support for Adobe Frame.io "Camera to Cloud" technology for uploading JPEG/RAW images and proxy videos via Wi-Fi or USB connection, as well as proxy video recording, improved Phase Hybrid autofocus now with car and motorcycle detection, optimization of E stabilization.I.S. with a new "High" setting in the "E-Stabilization (Video)" mode to stabilize strong shake during video recording and correct perspective distortion when shooting with wide-angle lenses, and last but not least, the "SH Pre-burst" function that records a sequence of shots when the shutter is half-pressed until the shutter is fully pressed.
