Panasonic News

FUJIFILM now offers a simulator for its new GFX ETERNA 55 film camera. This interactive tool allows cinematographers, filmmakers, and rental teams to get a detailed feel for the camera's controls and functions before physically using it. Users can simulate real-world workflows, change settings, observe system responses, and thus prepare perfectly for shooting—without having to pay for equipment rental during testing.

You can try out the simulator HERE.

Panasonic has just unveiled a new color variant of its popular LUMIX S9 model! This ultra-compact full-frame mirrorless camera in the LUMIX S series, equipped with a powerful 24.2MP FF sensor, PDAF focusing, and Active I.S. image stabilization, is now available in a black/silver color combination. You can also choose a kit with an 18-40 mm lens. What's more, both of these variants are available from us until January 31, 2026, at exclusive promotional prices!

Panasonic has unveiled the first ultra-telephoto zoom lens in the S series, covering a focal length of up to 500 mm - the Lumix S 100-500 mm/F5.0-7.1 OIS! The lens supports teleconverters, allowing for ultra-telephoto shooting with a combined focal length of up to 1000 mm.

Based on the L-Mount system standard, this new product delivers high resolution and beautiful bokeh throughout the zoom range, allowing photographers and videographers to capture stunning images and footage in a wide range of shooting scenarios, including wildlife, motorsports, and landscapes.

Key features:

First ultra-telephoto zoom lens in the LUMIX S series with coverage up to 500 mm

• Maintains high resolution throughout the zoom range, providing sharp details and beautiful bokeh even at maximum aperture
• Covers focal lengths from 100 mm to 500 mm; compatible with lens teleconverters for ultra-telephoto shooting up to 1000 mm

Powerful Dual I.S. 2 with a range of 7.0 EV for unshakeable stability and improved mobility

• Achieves highly effective image stabilization with a range of 7.0 EV Dual I.S. 2
• Ultra-telephoto zoom lens achieves a remarkably compact design with a focal length of 196.1 mm
• High-speed, high-precision autofocus powered by a two-stage linear motor

Intuitive control for AF

• Focus ring can be assigned to control shooting settings such as aperture (control ring function)
• The Fn focus button can be assigned to support intuitive operations such as hybrid zoom

Extensive firmware updates for the LUMIX S1RII, S1II and S1IIE

Panasonic has unveiled the new LUMIX S1R II full frame digital mirrorless camera, boasting a next generation sensor! The new 44.3 MP BSI CMOS sensor and high-performance processorwith L2 technology allow you to create photos and videos with impressive colour expression. The high-resolution mode even allows you to take up to 177 MP photos. This is the first LUMIX camera to handle 8K video. The popular Open Gate feature has been enhanced and the S1RM2 allows 6.4K shooting. With the upcoming firmware update , it even goes up to 8.1K. It also supports internal 5.8K Apple ProRes RAW HQ/ProRes RAW recording . A kit version is also available with thePanasonic LUMIX S 24-105mm f/4.0 Macro OISlens . For longer battery life, users can purchase the new Panasonic Vertical & Battery Grip Lumix S1RM2.