Blog

Panasonic has unveiled the first ultra-telephoto zoom lens in the S series, covering a focal length of up to 500 mm - the Lumix S 100-500 mm/F5.0-7.1 OIS! The lens supports teleconverters, allowing for ultra-telephoto shooting with a combined focal length of up to 1000 mm.

Based on the L-Mount system standard, this new product delivers high resolution and beautiful bokeh throughout the zoom range, allowing photographers and videographers to capture stunning images and footage in a wide range of shooting scenarios, including wildlife, motorsports, and landscapes.

Key features:

First ultra-telephoto zoom lens in the LUMIX S series with coverage up to 500 mm

• Maintains high resolution throughout the zoom range, providing sharp details and beautiful bokeh even at maximum aperture
• Covers focal lengths from 100 mm to 500 mm; compatible with lens teleconverters for ultra-telephoto shooting up to 1000 mm

Powerful Dual I.S. 2 with a range of 7.0 EV for unshakeable stability and improved mobility

• Achieves highly effective image stabilization with a range of 7.0 EV Dual I.S. 2
• Ultra-telephoto zoom lens achieves a remarkably compact design with a focal length of 196.1 mm
• High-speed, high-precision autofocus powered by a two-stage linear motor

Intuitive control for AF

• Focus ring can be assigned to control shooting settings such as aperture (control ring function)
• The Fn focus button can be assigned to support intuitive operations such as hybrid zoom

Get a discount on selected Edelkrone products, which are ideal for professional photographers and videographers! Until the end of September 2025, you can take advantage of discounts of up to 16% on sliders, dollies, tripods, and other innovative accessories. You can choose HERE.

Choose today and take your work to the next level with Edelkrone products.

DJI has just unveiled a new compact camera for creative shots - the DJI Osmo Nano! Lightweight and ready for anything, the Osmo Nano lets you easily capture every moment, wherever you are. From cycling and running to outdoor adventures and everyday moments. The DJI Osmo Nano action camera offers sharp, high-quality footage that brings every memory to life. Its sleek magnetic design opens up new possibilities for hands-free shooting and helps you tell your story like never before. Two versions are available: DJI OSMO NANO Standard Combo (64GB) and DJI OSMO NANO Standard Combo (128GB).

The Osmo Nano from DJI has a flexible design that is ready for anything. This new camera also has a base with a display for instant preview and remote control. The magnetic design allows you to attach the camera in any direction, so you can easily switch between taking selfies and photographing others. The OLED HD display allows for real-time viewing and remote control.

Key features:

• All-new 1/1.3-inch sensor
• 4K / 60 fps
• Wide 143° field of view
• Lightweight construction, double-sided magnetic design
• 10-bit color depth and D-Log M color profile
• Extended battery life up to 200 minutes and fast charging
• Instant preview, easy control, and fast transfer
• Direct microphone connection thanks to OsmoAudio™
• Camera waterproof to a depth of 10 m, Multifunctional Vision Dock (base with display) with IPX4 rating

BIG PROMOTION ON LUMIX FULL-FRAME CAMERAS!
If you’ve been thinking about getting a new full-frame camera, now is the perfect time. Selected LUMIX cameras now come with significant discounts, allowing you to save up to hundreds of euros.

👉 Special offers:

• Lumix S1M2ESE – save up to €700

• Lumix S5M2 and S5M2X – save up to €600

• Lumix S9 (bodies and kits) – save up to €600

Offer valid only for a limited time from 22/09/2025 to 31/01/2026 or while stocks last.

✈️ Get ready for fall with drones and action cameras at great prices!

We bring you an exclusive September discount promotion with DJI, thanks to which you can purchase top-of-the-line DJI drones and action cameras at a discount! 🎥🚁 The promotion is valid from September 15 to September 28, 2025, or while supplies last.

📦 What can you look forward to?

• DJI Mini 4 Pro (DJI RC-N2)
• DJI Mini 4 Pro (DJI RC 2)
• DJI Mini 4 Pro Fly More Combo (DJI RC 2)
• DJI Osmo Action 4 Standard Combo
• DJI Osmo Action 4 Adventure Combo
• DJI Osmo Action 5 Pro Standard Combo
• DJI Osmo Action 5 Pro Adventure Combo

Don't miss out on this limited-time offer and equip yourself with the best from DJI this fall – at a great price!