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New model AG-HPX610 is going to be launched on October2014. A current model AG-HPX600 is going to be discontinued at the end of September 2014. AG-HPX600 users who require AVC ULTRA upgrade with charge are able to upgrade AG-HPX600 to AJ-PX800 from October 2014 to March 2015.

Panasonic announces the new firmware update program for the LUMIX G interchangeable lens camera DMC-GH4. The firmware will be released to enhance the performance and controllability of the camera, featuring new 4K Photo Mode. The 4K Photo mode encourages a new way of photography first proposed by Panasonic. It encourages users to capture spur-of-the-moment, high resolution, 4K photos by cropping out a designated frame from a 4K video. With the new firmware for GH4, it is easier to get 4K photo by using the dedicated mode. Once selecting the 4K Photo Mode, recording format, picture quality setting, brightness level are automatically set to the optimum parameter for photo shooting. Users can record high quality video either in 4:3, 3:2 or even 1:1 aspect, in addition to 16:9, all which can provide a still image with 8-megapixel equivalent resolution. While recording the 4K video in 4K Photo Mode, it is possible to mark the designated part by just pressing the [Fn1] button. This can reduce postproduction work for searching the spur-of-the-moment worth cropping out. Furthermore, 4K video can be recorded continuously with Loop Rec function which keeps on saving 5 newest 2-minute video files before you press record. There are more functional upgrades such as an addition of 4K video recording in 23.98p (MP4, AAC) and enhancement of controllability over ISO setting or light amount of flash emission. Also, the DMC-GH4 now expands its connectivity with external equipment. For example, the PC software USB Tether” enables remote camera control (shooting, setting or image data transfer) by PC via USB. The PHOTOfunSTUDIO 9.5PE and Panasonic Image App for iOS/Android will also be updated to support these functional upgrades. The new firmware program is scheduled to be released in the beginning of October, 2014.

HC-X1000 is a first prosumer camcorder capable of recording 4K 60p/50p video images on an SD card! Featuring a LEICA Dicomar Lens alongside a new BSI Sensor, and Crystal Engine Pro 4K, the HC-X1000 produces stunning, lifelike images in Ultra HD 4K resolution. In addition, the camcorder packs a wide variety of professional features and functions and a 20x optical zoom lens into an extremely compact body, enabling the most nimble and mobile shooting as the scene unfolds.

Sony's PXW-FS7 is the newest addition to its large sensor line. It is a complete camera system that delivers long-form recording capabilities with 4K resolution in a compact, hand-held design. The new PXW-FS7 XDCAM Super 35 camcorder combines the flexibility of native E-mount technology, the recording efficiency of the XAVC-L codec; the transfer speed and intelligence of XQD memory cards; and comfortable, handheld ergonomics, including a new “Smart Grip.”

This software update includes general performance improvements and enhancements for Blackmagic Studio Camera 4K and Blackmagic URSA. No changes for the other models.