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Press Release

Blackmagic Design today announced the immediate availability of Camera 1.9.7 software which includes dashboard on screen menus and high performance disk formatting for the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera.

Blackmagic Camera 1.9.7 update is available now free of charge from the Blackmagic Design website.

The new disk formatting feature allows customers to format SSD’s and SD Cards in camera so they don’t need to use a computer to prepare disks for recording. This new disk formatting feature is unique because unlike computers that format disks for general storage use, the Blackmagic Cinema Camera and Pocket Cinema Camera can format disks optimized for high performance video use. When formatting the camera confirms the brand of disk and other disks parameters and then formats for highest speed video data recording and playback for that specific type of disk.

This also means that as new disks are released in the future, new software can be released to take advantage of unique features of disks for maximum performance when recording high data rate RAW 4K images.

Customers also get the opportunity to choose between two disk formats, ExFAT and HFS+. The ExFAT is compatible with both Windows and Mac OS X so is a good choice when customers are working on Windows or working between Windows and Mac OS X platforms as both platforms natively will read the disk. When customers are working on Mac OS X exclusively, the HFS+ format is the native Mac OS format and this allows higher performance for Mac users as well as better error protection because HFS+ supports journaling.

Allowing easy selection of the format to erase the disk, the new Blackmagic Camera Update 1.9.7 also includes the new dashboard menu that allows actions on camera functions to be selected quickly. Customers can choose to format disks, enable focus peaking, go to the settings page and other camera operations on nice big easy to use buttons.

“Following on from the popular release of in camera disk formatting on the Blackmagic Production Camera 4K last month, we are very happy to now release this feature for all models of the Blackmagic Cinema Camera and Pocket Cinema Camera,,” said Grant Petty, CEO of Blackmagic Design. “Having this new formatting feature in the camera means customers get increased convenience as well as getting the most out of the SSD’s and SD cards so they can record higher data rate but extremely high quality RAW formats easier then ever before!”

Availability and Price

Camera 1.9.7 is available now for download from the Blackmagic Design web site free of charge for all Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera customers.

Press Photography

Product photos of the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera , and all other Blackmagic Design products, are available at www.blackmagicdesign.com.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

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