
Viltrox has introduced a new full-frame lens for Sony mirrorless cameras with a focal length of 50 mm and a low aperture of F 1.4 - Viltrox AF 50/1.4 FE!
Focusing is provided by a VCM mechanism – the silent VCM motor can precisely control movement and provides smooth and accurate focusing. The optical design consists of 15 elements in 11 groups, including 3 ED elements, 8 high refractive index elements, and one ultra-precision aspherical element. The front lens is coated with a high-quality HD nano multi-layer anti-reflective coating that is water-resistant and fingerprint-resistant.
The lens features an electronic diaphragm, internal focusing, and a constant length. It is compatible with a standard 77mm filter and is dust and water resistant. The USB-C interface allows for easy firmware updates.

RØDE has expanded its Wireless Micro (USB‑C) compact microphone range with three new color options—Blue, Orange, and Red. These models complement the successful black and white versions, expanding the range for mobile creators, influencers, and professionals. They offer easy wireless recording directly to a smartphone and practical accessories in the same color as the kit.

Tamron has just announced a new lens designed for full-frame mirrorless cameras with Nikon Z mount - Tamron 70-180mm F/2.8 Di III VC VXD G2! Until now, it was only possible to purchase a lens with a Sony FE mount.
This fast telephoto zoom lens combines TAMRON's proprietary VC (Vibration Compensation) stabilization mechanism with a compact, best-in-class design, offering exceptional mobility and greater stability when shooting in a variety of situations. It provides uncompromising high image quality throughout the zoom range.
The release date will be October 23, 2025.

Libec has introduced new tripods and a new video head!
The Libec RT30RB is a new professional 75mm two-section tripod with aluminum tubes. It is compact yet sturdy and can carry up to 25 kg. It also offers three sets of ports for accessories. It also includes a standard carrying handle, which makes it much easier to transport the tripod, making it ideal for quick and flexible shooting.
The RT30RB is the basis for the new X-5R, LX-5RM, LX-7R, and LX-7RM tripod kits. The LX-5R tripod kit includes the LX5 video head and a lower crossbar, while the LX-5RM includes a center crossbar. In addition to the innovative RT30RB tripod legs, the LX-7R tripod kit consists of the LX7 video head and a lower crossbar. The LX-7RM kit has a center crossbar.
The Libec LX10 Head is a new 100mm ball video head with a handle and a load capacity of 16 kg. The LX10 head is characterized by its durability, robustness, and high load capacity of 16 kg. Thanks to its 100 mm ball mount, it can be attached to your existing tripod with an industry standard 100 mm mount. It is also an ideal accessory for Libec P110B and P110S pedal systems.

SmallRig has introduced the new smart and durable X-Touch Smart Triple-Proof V-Mount Battery X221! With its integration of smart technology, durable construction, high-performance fast charging, and multi-port versatility, the X221 sets a new standard for professional power solutions. This makes it the ideal choice for demanding shooting environments.