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In May they will present Sony FE 16-25 mm f/2.8 G, a new, compact, full-frame wide-angle zoom lens in the Sony G series. It will offer f/2.8 aperture throughout the range as well as outstanding autofocus performance thanks to two linear motors for high-speed sequential shooting and video recording up to 4Kp120.

Now your iPhone can be a Ninja too! Atomos Ninja Phone is an iPhone 15 Pro/Max accessory that allows you to record and preview 10-bit video from professional cameras and camcorders with HDMI output through the OLED display of Apple phones as a license-free viewfinder including professional monitoring features! It records to Apple ProRes or H.265 formats and allows you to use your phone's connectivity for live streaming and camera-to-cloud workflow. The dedicated app controls both iPhone and Ninja Phone simultaneously and is compatible with both vertical and horizontal phone orientations. On sale from June.

...is very lightweight (1kg) 80W RGBAW LED strip 5m long designed for professional lighting applications. It impresses with a very good color accuracy of CRI 99 and TLCI 98, high density LED elements for uniform illumination, waterproof construction (IP68) and wide wired/wireless control options incl. Bluetooth/AirGlu/Wi-Fi/DMX. The arrival of the solar dragon is expected in early summer!

In addition to two new software licenses (the previously announced keying plug-in AW-SF400 for the Media Production Suite and a software console AV-SF10 for AV-HSW10 overhead ), Panasonic also introduced a new 4K PTZ camera at NAB 2024 AW-UE30. This more affordable addition to the brand's family of Ultra HD installation cameras will offer support for up to 4Kp30 video, a wide-angle lens with 20x optical zoom, and both IP and USB outputs. On sale from Q3/2024.