Sony Alpha A7 IV + FE 28–70mm F3,5–5,6 OSS (Kit)

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha…

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Gift for free Included 72.5 €: SmallRig Full Cage for Sony Alpha 7 IV/Alpha 7 S III/Alpha 1 3667
3 124.83 € with VAT 2 582.5 € without VAT
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Shipment day: Tomorrow
In stock 1 pcs
Praha 1 pcs, Bratislava 2 pcs
Product description

Product description

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish. ( ILCE-7M4BK.CEC , ILCE-7M4K/BQ )

ALPHA 7 IV: Innovation never ends
The new ALPHA 7 IV is the ultimate hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and workflow capability. The model was also developed with environment in mind by using Sony’s original recycled plastic SORPLAS for the camera body and the packaging with recyclable materials and less plastic.

Outstanding image quality
With a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is achieved. The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise. Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video.

Next level AF performance
The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience. ALPHA 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds and animals’ eye for both still images and movies, in addition to humans. The detection accuracy for human face and eyes is also approximately 30% more improved, compared with Alpha 7 III.

Evolved movie technology
The ALPHA 7 IV inherits technology taken from real-world movie production including S-Cinetone – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I intra-frame encoding for more efficient editing workflows and XAVC HS for doubled compression efficiency.

To meet the growing need for precise AF performance when shooting videos, unique AF features are achieved when using the ALPHA 7 IV with a Sony E-mount lens, including AF Assist that supports focus transitions when using AF and Focus Map that visualises depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced operability as a genuine hybrid model
The ALPHA 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience. New to Sony’s line-up of Alpha cameras is a dual layer mode dial with the lower layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilisation for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the upgraded live-view image quality that minimizes false colour and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’ image stabilisation helps optimum video shooting. They can also benefit from the 3.0-type 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery. The ALPHA 7 IV body is built with magnesium alloy to achieve a robustness while minimising its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.

Enhanced workflow capabilities
By offering a variety of connectivity options, the ALPHA 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and mobile application Imaging Edge Mobile is simplified via Bluetooth, and fast data transfer is possible by 5 GHz/2.4 GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications. What’s more, the camera has a range of new features to support live streaming and remote communication without the need of dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the ALPHA 7 IV into a high-performance live streaming camera when connected to a computer or smartphone. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the ALPHA 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

( ILCE-7M4BK.CEC , ILCE-7M4K/BQ )

Parameters

Parameters

Manufacturer: SONY
Category: Compact cameras

Main parameters

Camera Sensor sizeFull Frame
Resolution4K
Type of bayonetSony E
OutputHDMI
OutputUSB-C

Other parameters

VersionDSLR
Record formatXAVC S
Record formatXAVC HS
FPS4K 60fps
FPSHD 60fps
Media typeSD card
Media typeCFexpress
Battery typeNP-FZ
Colour depth10 bit
Other featuresStreaming
Other featuresProxy recording
Other featuresWiFi
Other featuresBluetooth
ACCESSORIES (79)

Audio

  • Free transport

RODE Wireless GO II - Dual Channel Wireless Microphone System

To be sent 1 pcs
without VAT 252.4 € 305.4 €
  • Free transport

Sony XLR-K3M

7-14 days
without VAT 598 € 723.58 €

YAMAHA HPH-100WH

To be sent 1 pcs
without VAT 48.26 € 58.39 €
  • -12 %
  • Free transport
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Sony UWP-D27 K33

7-14 days
without VAT 1 326 € 1 591.2 €

Batteries, charging, power supplies

Sony NP-FZ100

7-14 days
without VAT 83.51 € 101.05 €

SmallRig NP-FZ100 Camera Battery and Charger Kit 3824

To be sent 1 pcs
without VAT 62.42 € 75.53 €

SmallRig NP-F Battery Adapter Plate Lite with NP-FZ100 Dummy Battery 3095

In stock > 5 pcs
without VAT 46.9 € 56.75 €

SmallRig DC5521 to NP-FZ100 Dummy Battery Charging Cable 2922

In stock 3 pcs
without VAT 22.42 € 27.13 €
  • Free transport

Sony VG-C4EM Battery Grip

7-14 days
without VAT 373.89 € 452.41 €

Accessories, Camera Cages, Cards

Sony MRW-G2 CFexpress type A Card Reader

7-14 days
without VAT 153.19 € 185.36 €

Libec Urban CamBag 12

In stock > 5 pcs
without VAT 86.03 € 104.1 €
  • Free transport

Manfrotto Pro Light Camcorder Case 193N for PMW-X200, HDV camera,VDSLR

In stock > 5 pcs
without VAT 173.55 € 210 €

SmallRig Baseplate for Sony Alpha 7R V / Alpha 7 IV 3666

In stock > 5 pcs
without VAT 35.75 € 43.26 €

SanDisk Extreme PRO SDXC UHS-I 64GB 170MB/s

3-5 days
without VAT 28.33 € 34.28 €

SanDisk Extreme PRO SDXC UHS-II 64GB 300MB/s

To be sent 1 pcs
without VAT 83.89 € 101.51 €

Lexar Pro 667X SDXC UHS-I U3 (V30) R100/W90 64GB

Backordered 1 pcs
without VAT 32.7 € 39.57 €

Manfrotto Advanced2 camera Active backpack for DSL

7-14 days
without VAT 88.96 € 107.64 €

Libec Urban CamBag 17

In stock 5 pcs
without VAT 98.63 € 119.34 €

Lexar Pro 2000X SDHC/SDXC UHS-II 128G

To be sent 2 pcs
without VAT 145.32 € 175.84 €
  • Free transport

Manfrotto Pro Light Camcorder Case 195N for PXW-FS7,ENG camera,VDLSR

In stock 1 pcs
without VAT 201.65 € 244 €

SmallRig Basic Kit for Sony Alpha 7 IV/Alpha 7 S III 3668

In stock > 5 pcs
without VAT 117.42 € 142.08 €

SmallRig Camera Half Cage for Sony Alpha 7 IV/Alpha 7S III/Alpha 1/Alpha 7R IV 3639

In stock > 5 pcs
without VAT 36.58 € 44.26 €

SmallRig SR-RG1 Wireless Shooting Grip 3326

In stock > 5 pcs
without VAT 79.92 € 96.7 €

Lexar Pro 667X SDXC UHS-I U3 (V30) R100/W90 128GB

To be sent 1 pcs
without VAT 44.44 € 53.77 €
  • Free transport

Wise 128GB SDXC UHS-II Memory Card

In stock 2 pcs
without VAT 181.4 € 219.49 €
  • Free transport

Sony CFexpress Type A 160GB

To be sent > 5 pcs
without VAT 394.42 € 477.25 €
  • -34 %
  • Free transport

Manfrotto Pro Light Reloader Air-55 carry-on camera roller bag

Special event: -34%
In stock 2 pcs
without VAT 212.4 € 257 €

SmallRig Full Cage for Sony Alpha 7 IV/Alpha 7 S III/Alpha 1 3667

To be sent 1 pcs
without VAT 59.92 € 72.5 €

Manfrotto Pro Light Camcorder Case 191N for PXW-FS5,XF205,HDV,VDSLR

In stock > 5 pcs
without VAT 128.1 € 155 €

Monitors

Portkeys BT1

In stock 5 pcs
without VAT 130 € 157.3 €

Lenses, filters

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Viltrox Autofocus 56mm F1.4 E-mount Prime Lens for Sony APS-C Mirrorless Digital Camera

In stock 4 pcs
without VAT 267.6 € 323.8 €
  • Free transport

Viltrox Upgraded Mark II Lighter 85mm f1.8 E-mount Sony

In stock > 5 pcs
without VAT 347.5 € 420.48 €
  • Free transport

Tamron 28-75 f/2.8 RXD FE (Sony E-Mount)

In stock 2 pcs
without VAT 794.19 € 960.97 €
  • Free transport

Sony FE 70-200mm f/4 G OSS

7-14 days
without VAT 1 415.23 € 1 712.43 €
  • Free transport

SIGMA 20mm F1.4 DG HSM Art for Sony E

To be sent 1 pcs
without VAT 839.24 € 1 015.48 €
  • Free transport

Samyang AF 50mm F1.4 Mk. II FE (Full Frame) (Sony FE)

In stock 1 pcs
without VAT 651.66 € 788.51 €
  • Free transport

Sony FE C 16–35 mm T3.1 G

7-14 days
without VAT 8 350.82 € 10 104.49 €
  • Free transport

Sony FE 85mm f/1.4 GM

7-14 days
without VAT 1 640.79 € 1 985.36 €
  • Free transport

Samyang Xeen 24mm T1.5 for Sony E-Mount

3-5 days
without VAT 1 180.17 € 1 428 €
  • New
  • Free transport

Sony FE 24-70 mm f/2,8 GM II

Backordered > 5 pcs
without VAT 1 968 € 2 381.28 €
  • Free transport

Tokina Cinema Prime 50mm T1.5 (Sony E)

3-5 days
without VAT 5 371.38 € 6 499.37 €
  • New
  • Free transport

Tamron 35-150mm F/2-2.8 Di III VXD (Sony E-Mount)

In stock 1 pcs
without VAT 1 733.7 € 2 097.78 €
  • Free transport

Tokina Cinema Prime 18mm T1.5 (Sony E)

3-5 days
without VAT 7 679.4 € 9 292.07 €
  • Free transport

Samyang Xeen CF 50mm T1.5 Sony E

3-5 days
without VAT 1 813.47 € 2 194.3 €
  • Free transport

Viltrox PFU RBMH 20mm f/1.8 ASPH Lens for Sony E

In stock 2 pcs
without VAT 380 € 459.8 €
  • Free transport

Tamron 70-180 f/2.8 VXD FE (Sony E-Mount)

In stock 2 pcs
without VAT 1 109.44 € 1 342.42 €
  • Free transport

Sony FE 70-200mm f/2.8 GM OSS

In stock 2 pcs
without VAT 2 491.62 € 3 014.86 €
  • Free transport

SIGMA 28mm F1.4 DG HSM Art SONY E

To be sent 1 pcs
without VAT 1 174.57 € 1 421.23 €
  • Free transport

Sony FE 24-70mm f/2.8 GM

In stock 1 pcs
without VAT 1 448.26 € 1 752.39 €
  • Free transport

Sony FE 20mm f/1.8 G

7-14 days
without VAT 960.97 € 1 162.77 €
  • Free transport

Metabones Canon EF Lens to Sony E Mount T Smart Adapter (Mark V)

In stock 3 pcs
without VAT 380 € 459.8 €
  • Free transport

Sony FE 100mm f/2.8 STF GM OSS

7-14 days
without VAT 1 573.61 € 1 904.07 €
  • Free transport

Samyang Xeen 50mm T1.5 for Sony E-Mount

3-5 days
without VAT 1 180.17 € 1 428 €
  • Free transport

Meike PL-Mount Lens to Sony E-Mount Camera Adapter

In stock 5 pcs
without VAT 200.25 € 242.3 €
  • New
  • Free transport

Sony FE 12-24 mm f/2,8 GM

In stock 1 pcs
without VAT 2 580 € 3 121.8 €
  • Free transport

Viltrox AF 23mm f/1.4 E Lens for Sony E (E Mount)

In stock 5 pcs
without VAT 265.71 € 321.51 €
  • Free transport

Tokina Cinema Prime 35mm T1.5 (Sony E)

3-5 days
without VAT 5 371.38 € 6 499.37 €
  • New
  • Free transport

Tamron 20-40mm F/2.8 Di III VXD (Sony E-Mount)

In stock 1 pcs
without VAT 849.34 € 1 027.7 €
  • Free transport

Tokina Cinema Prime 105mm T1.5 (Sony E)

3-5 days
without VAT 7 217.79 € 8 733.53 €
  • Free transport

Samyang Xeen CF 85mm T1.5 Sony E

3-5 days
without VAT 1 813.47 € 2 194.3 €
  • Free transport

Viltrox 33mm F1.4 E-mount Autofocus Prime Lens for Sony APS-C Mirrorless Digital Camera

In stock 4 pcs
without VAT 248.43 € 300.6 €
  • Free transport

Tamron 17-28 f/2.8 RXD FE (Sony E-Mount)

In stock 2 pcs
without VAT 814.65 € 985.73 €
  • Free transport

Sony FE PZ 28-135mm f/4 G OSS

In stock 1 pcs
without VAT 2 306.97 € 2 791.43 €
  • Free transport

Tamron 28-200 f/2.8-5.6 RXD FE (Sony E-Mount)

In stock 2 pcs
without VAT 693.27 € 838.86 €
  • Free transport

Sony E PZ 18-110 G F 4.0 OSS

7-14 days
without VAT 3 086.6 € 3 734.79 €
  • Free transport

Samyang AF 24-70mm F2.8 FE (Full Frame) (Sony FE)

In stock 1 pcs
without VAT 773 € 935.33 €
  • Free transport

Sony E PZ 18-105mm f/4 G OSS

7-14 days
without VAT 519.31 € 628.37 €
  • Free transport

Sony FE 24mm f1.4 GM

7-14 days
without VAT 1 510.7 € 1 827.95 €
  • Free transport

Metabones PL to Sony E-mount T Adapter

In stock 4 pcs
without VAT 351.43 € 425.23 €
  • Free transport

Sony FE 100-400mm f/4.5-5.6 GM OSS

7-14 days
without VAT 2 391.91 € 2 894.21 €
  • Free transport

Samyang Xeen 85mm T1.5 Sony E-Mount

3-5 days
without VAT 1 180.17 € 1 428 €
  • Free transport

Tokina Cinema Prime 85mm T1.5 (Sony E)

3-5 days
without VAT 5 371.38 € 6 499.37 €
  • New
  • Free transport

Viltrox AF 13 mm f/1,4 (E Mount)

In stock > 5 pcs
without VAT 440.24 € 532.69 €
  • Free transport

Tokina Cinema Prime 25mm T1.5 (Sony E)

3-5 days
without VAT 6 462.44 € 7 819.55 €
  • New

Sony FE 20-70mm F4 G (E-Mount)

new product, yet unavailable
Call us for pricing information
  • Free transport

Sony FE Vario-Tessar T* 16-35mm f/4 ZA OSS

7-14 days
without VAT 1 269.43 € 1 536.01 €
  • Free transport

Samyang Xeen CF 24mm T1.5 Sony E

3-5 days
without VAT 1 813.47 € 2 194.3 €
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