Sony Alpha A7 IV + FE 28–70mm F3,5–5,6 OSS (Kit)

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha…

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Gift for free Included 153.23 €: SmallRig Basic Kit for Sony Alpha 7 IV/Alpha 7 S III 3668
3 124.83 € with VAT 2 582.5 € without VAT
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Praha 1 pcs, Bratislava 1 pcs

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Product description

Product description

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish. ( ILCE-7M4BK.CEC , ILCE-7M4K/BQ )

ALPHA 7 IV: Innovation never ends
The new ALPHA 7 IV is the ultimate hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and workflow capability. The model was also developed with environment in mind by using Sony’s original recycled plastic SORPLAS for the camera body and the packaging with recyclable materials and less plastic.

Outstanding image quality
With a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is achieved. The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise. Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video.

Next level AF performance
The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience. ALPHA 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds and animals’ eye for both still images and movies, in addition to humans. The detection accuracy for human face and eyes is also approximately 30% more improved, compared with Alpha 7 III.

Evolved movie technology
The ALPHA 7 IV inherits technology taken from real-world movie production including S-Cinetone – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I intra-frame encoding for more efficient editing workflows and XAVC HS for doubled compression efficiency.

To meet the growing need for precise AF performance when shooting videos, unique AF features are achieved when using the ALPHA 7 IV with a Sony E-mount lens, including AF Assist that supports focus transitions when using AF and Focus Map that visualises depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced operability as a genuine hybrid model
The ALPHA 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience. New to Sony’s line-up of Alpha cameras is a dual layer mode dial with the lower layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilisation for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the upgraded live-view image quality that minimizes false colour and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’ image stabilisation helps optimum video shooting. They can also benefit from the 3.0-type 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery. The ALPHA 7 IV body is built with magnesium alloy to achieve a robustness while minimising its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.

Enhanced workflow capabilities
By offering a variety of connectivity options, the ALPHA 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and mobile application Imaging Edge Mobile is simplified via Bluetooth, and fast data transfer is possible by 5 GHz/2.4 GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications. What’s more, the camera has a range of new features to support live streaming and remote communication without the need of dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the ALPHA 7 IV into a high-performance live streaming camera when connected to a computer or smartphone. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the ALPHA 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

( ILCE-7M4BK.CEC , ILCE-7M4K/BQ )

Parameters

Parameters

Manufacturer: SONY
Category: Compact cameras

Main parameters

Camera Sensor sizeFull Frame
Resolution4K
Type of bayonetSony E
OutputHDMI
OutputUSB-C

Other parameters

VersionDSLR
Record formatXAVC S
Record formatXAVC HS
FPS4K 60fps
FPSHD 60fps
Media typeSD card
Media typeCFexpress
Battery typeNP-FZ
Colour depth10 bit
Other featuresStreaming
Other featuresProxy recording
Other featuresWiFi
Other featuresBluetooth
ACCESSORIES (79)

ACCESSORIES (79)

SmallRig NP-FZ100 Camera Battery and Charger Kit 3824B

SmallRig NP-FZ100 Camera Battery and Charger Kit 3824 includes two batteries and
78.28 €
In stock > 5 pcs

SmallRig Full Cage for Sony Alpha 7 IV/Alpha 7 S III/Alpha 1 3667

SmallRig Full Cage for Sony Alpha 7 IV/Alpha 7 S III/Alpha 1 3667 is designed to
81.96 €
In stock > 5 pcs

SmallRig Basic Kit for Sony Alpha 7 IV/Alpha 7 S III 3668

SmallRig Basic Kit for Sony Alpha 7 IV/Alpha 7 S III 3668 is designed to facilitate
153.23 €
In stock > 5 pcs

SmallRig Camera Half Cage for Sony Alpha 7 IV/Alpha 7S III/Alpha 1/Alpha 7R IV 3639

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SmallRig Half Cage for Sony Alpha 7 IV/Alpha 7S III/Alpha 1/Alpha 7R IV 3639 is designed
39.4 €
In stock 4 pcs

Sony UWP-D27 K33

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Sony UWP-D27 (K33) wireless bodypack microphone package with bodypack transmitter,
1 603.25 €
To be sent 2 pcs

Viltrox AF 23mm f/1.4 E Lens for Sony E (E Mount)

The wide-angle, high-luminosity lens for Sony E-mount devices features a high-end
309.72 €
In stock 5 pcs

Viltrox 85mm f/1.8 Mark II for Sony E (E Mount)

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Gift Included 39.95 €
Fixed focus light lens for Sony E mount. Featuring an ELD element design, as well
392.22 €
In stock 5 pcs

SmallRig SR-RG1 Wireless Shooting Grip 3326

SmallRig SR-RG1 Wireless Shooting Grip 3326 is a versatile shooting grip, selfie
93.84 €
In stock 4 pcs

Viltrox AF 16 mm f/1,8 FE (E Mount)

Viltrox AF 16 mm f/1,4 (E Mount) is a full frame autofocus lens with super wide-angle
610.04 €
In stock > 5 pcs

RODE Wireless GO II - Dual Channel Wireless Microphone System

The world’s smallest and first truly wireless microphone has been reborn. The Wireless
307.29 €
In stock > 5 pcs

Portkeys BT1 Bluetooth Module For BM5 Control BMPCC 4K 6K

Portkeys Bluetooth module BT1 for BM5 I and II Wireless Support to Control BMPCC4K/6K
157.3 €
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Viltrox AF 13 mm f/1,4 (E Mount)

A large-aperture ultra-wide-angle autofocus prime lens, suitable for vlogging, landscape,
497.04 €
In stock > 5 pcs

SmallRig L-Bracket Kit for Sony Alpha 7 IV / Alpha 7S III / Alpha 7R IV / Alpha 1 / Alpha 9 II 3856

SmallRig L-Bracket Kit for Sony Alpha 7 IV / Alpha 7S III / Alpha 7R IV / Alpha 1
81.96 €
In stock 3 pcs

SmallRig Baseplate for Sony Alpha 7R V / Alpha 7 IV 3666

SmallRig Baseplate for Sony Alpha 7R V / Alpha 7 IV 3666 aims to improve grip experience
46.32 €
To be sent 2 pcs

Sony MRW-G2 CFexpress type A Card Reader

Sony MRW-G2 Sony CFexpress type A card reader with USB 3.2 interface.
174.37 €
To be sent > 5 pcs

Libec Urban CamBag 12

The Urban CamBag is a camera bag with two storage spaces that can be combined or
86.45 €
In stock > 5 pcs

Meike PL-Mount Lens to Sony E-Mount Camera Adapter

Meike Lens Mount Adapter allowing a PL-mount lens to be mounted on a Sony E-mount
157.52 €
In stock 1 pcs

SanDisk Extreme PRO SDXC UHS-II 64GB 300MB/s

Extreme PRO SDXC UHS-II 64GB 300MB/s
95.49 €
In stock 1 pcs

Meike 10mm F2.0 APS-C Prime Lens (Sony E)

Meike 10mm F2.0 APS-C manual focus prime lens is available for Sony E, Fuji X, Canon
392.24 €
In stock 2 pcs

Manfrotto Pro Light Camcorder Case 191N for PXW-FS5,XF205,HDV,VDSLR

Compact bag for professional filmmakers. The Pro Light 191N bag is designed for camera
173.68 €
In stock 1 pcs

Sony CFexpress Type A 160GB

Sony CEA-G160T 160GB CFexpress Type A memory card for Sony FX6 and Sony A7S III.
448.98 €
To be sent 3 pcs

Sony FE 12–24mm F2,8 GM

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TheSony FE 12-24mm F2.8 GM is a constant aperture F2.8 transfocal lens offering an
3 020.93 €
In stock 1 pcs

Libec Urban CamBag 17

The Urban CamBag is a camera bag with two storage spaces that can be combined or
102.25 €
In stock 3 pcs

Sony FE 24-70 mm f/2,8 GM II

  • Free transport
Sony’s 67th lens in its mirrorless E-mount lineup -- the highly-anticipated FE 24-70mm
2 328.04 €
To be sent 1 pcs

Viltrox PFU RBMH 20mm f/1.8 ASPH Lens for Sony E

Offering a broad field of view and a bright design, the PFU RBMH 20mm f/1.8 ASPH
442.93 €
In stock 2 pcs

Viltrox 33mm F1.4 E-mount Autofocus Prime Lens for Sony APS-C Mirrorless Digital Camera

Wide-angle, high-luminosity lens for Sony mirrorless cameras with bayonet mount offers
280.42 €
Backordered 3 pcs

Sony FE PZ 28-135mm f/4 G OSS

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TheSony FE PZ 28-135mm f/4 G OSS is a top-of-the-line entry-level G-series transfocal
2 325.31 €
To be sent 2 pcs

Sony NP-FZ100

Sony's 7.2 VDC, 2280 mAh NP-FZ100 rechargeable lithium-ion battery is the high-capacity
95.07 €
To be sent 1 pcs

Sony FE 70-200mm f/2.8 GM OSS

  • Free transport
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An incomparably better telephoto lens with F2.8 zoom The 70-200mm zoom lens with
1 930.52 €
In stock 1 pcs

Viltrox Autofocus 56mm F1.4 E-mount Prime Lens for Sony APS-C Mirrorless Digital Camera

The high-luminosity lens for Sony E-mount mirrorless cameras features a cutting-edge
302.05 €
To be sent 1 pcs

HPRC 2550W Second Skin

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  • New
Promotion: -29%
Lightweight, waterproof, unbreakable case that can be used to carry every kind of
301.29 €
To be sent 2 pcs

Tamron 17-28 f/2.8 RXD FE (Sony E-Mount)

An ultra wide-angle zoom lens with a large aperture and 67mm filter diameter, designed
947.13 €
In stock 2 pcs

SanDisk Extreme PRO SDXC UHS-I 256GB 170MB/s

SanDisk Extreme PRO SDXC UHS-I 256GB 170MB/s
114.18 €
To be sent 2 pcs

Samyang AF 24-70mm F2.8 FE (Full Frame) (Sony FE)

  • Free transport
Autofocus, full frame, wide-angle to short-telephoto zoom lens for Sony FE mount
1 113.84 €
In stock 1 pcs

Tamron 70-180 f/2.8 VXD FE (Sony E-Mount)

  • Free transport
The Tamron 70-180mm F/2.8 Di III VXD lens is a luminous telescope designed for Sony-E
1 144.5 €
In stock 2 pcs

SmallRig NP-F Battery Adapter Plate Lite with NP-FZ100 Dummy Battery 3095

SmallRig NP-F Battery Adapter Plate Lite with NP-FZ100 Dummy Battery 3095 is designed
50.96 €
To be sent 1 pcs

Sony FE 24-70mm f/2.8 GM

  • Free transport
The Sony FE 24-70mm f/2.8 GM is a high-end professional prime zoom lens with a constant
1 696.72 €
To be sent 1 pcs

Sony FE 14mm F1.8 GM

  • Free transport
Promotion
This large-aperture ultra-wide-angle prime lens FE 14mm F1.8 GM offers G Master quality
1 411.37 €
To be sent 1 pcs

Manfrotto Pro Light Reloader Air-55 carry-on camera roller bag

Promotion ends in: 119d: 12h: 59m
The new Pro Light Reloader Air-55 Roller Bag for DSLR and camcorders is designed
344.06 €
In stock 1 pcs

Sony FE 20mm f/1.8 G

Promotion
The wide-angle, wide-aperture fixed lens achieves unparalleled resolution across
963.28 €
To be sent 1 pcs

Tamron 28-75 f/2.8 RXD FE (Sony E-Mount)

TheA036 deliversoutstanding optical performance, including exceptional image quality
904.09 €
In stock 1 pcs

SmallRig Camera Cage for Sony Alpha 7S III / 7 IV / 7R IV / 1 with VG-C4EM Battery Grip 3594

SmallRig Cage for Sony Alpha 7S III/Alpha 7 IV/Alpha 7R IV/Alpha 1 with VG-C4EM Battery
117.59 €
on request

Sony ECM-M1 Compact Shotgun Microphone

The ECM-M1 is the world’s first shotgun microphone with eight dial-selectable audio
390.44 €
14-30 days

SIGMA 28mm F1.4 DG HSM Art SONY E

  • Free transport
A favored wide-angle prime, the Sony E-mount Sigma 28mm f/1.4 DG HSM Art Lens is
1 337.07 €
To be sent 1 pcs

SIGMA 20mm F1.4 DG HSM Art for Sony E

Truly wide and truly fast, the Sony E-mount 20mm f/1.4 DG HSM Lens is a member of
955.34 €
To be sent 1 pcs

Manfrotto Pro Light Camcorder Case 193N for PMW-X200, HDV camera,VDSLR

Compact bag for professional filmmakers. Pro Light 193N is designed for camera models
230.36 €
3-5 days

Sony FE C 16–35 mm T3.1 G

  • Free transport
TheFE C 16-35mm T3.1 G is a cinematic zoom lens with outstanding optical performance,
9 506.12 €
on request

Sony E PZ 18-105mm f/4 G OSS

Lens for Sony E-mount cameras, Carl Zeiss, optical image stabilisation, motorised
591.16 €
on request

Sony FE 70-200 mm f/4 Macro G OSS II (E-Mount)

  • Free transport
Sony FE 70-200MM F4 Macro G OSS II is a telephoto zoom lens with compact and lightweight
1 934.08 €
14-30 days

Sony FE 85mm f/1.4 GM

  • Free transport
TheSony FE 85mm f/1.4 GM is a high-end professional high-light portrait lens with
1 867.78 €
on request

Sony VG-C4EM Battery Grip

Original battery grip for Sony A7S III / A9 II / A7R IV digital camerasTheVG-C4EM
425.62 €
on request

Sony E PZ 18-110 G F 4.0 OSS

  • Free transport
The new 18-110mm model in Sony's G series of E mount lenses is designed for Super
3 513.62 €
on request

Sony FE 35 mm F1,8

Sony FE 35mm f/1.8 G full frame, fast, small, and lightweight. Offering outstanding
704.83 €
on request

Sony FE 100mm f/2.8 STF GM OSS

  • Free transport
TheSony FE 100mm f/2.8 STF GM OSS is a sealed, stabilized, high-luminosity, professional
1 791.32 €
on request

Sony FE 70-200mm f/4 G OSS

  • Free transport
TheSony FE 70-200mm f/4 G OSS is a high-end professional telephoto zoom lens with
1 611.03 €
on request

Sony FE 20-70mm F4 G (E-Mount)

  • Free transport
Sony 20-70mm f/4 G (SEL2070G) boasts a versatile zoom range, a remarkably compact
1 618.24 €
on request

Sony FE 24mm f1.4 GM

  • Free transport
The Sony FE 24mm F1.4 GM lens (model SEL24F14GM) has been carefully designed to deliver
1 719.7 €
on request

Sony XLR-K3M

TheSony XLR-K3M allows you to connect a microphone and other audio accessories with
680.73 €
on request

Sony FE 100-400mm f/4.5-5.6 GM OSS

  • Free transport
The Sony FE 100-400mm F4.5-5.6 GM OSS lens is the first superzoom in SONY's top-of-the-line
2 722.81 €
on request

Metabones Canon EF Lens to Sony E Mount T Smart Adapter (Mark V)

The Metabones EF to Sony E-mount Mark V allow use lens with Canon EF mount to E mount
442.93 €
14-30 days

Metabones PL to Sony E-mount T Adapter

PL to Sony E-mount T Adapter
409.62 €
Backordered 1 pcs

Tamron 20-40mm F/2.8 Di III VXD (Sony E-Mount)

Tamron 20-40mm F/2.8 Di III VXD (A062) is a fast-aperture standard zoom lens for
776.15 €
on request

Tamron 35-150mm F/2-2.8 Di III VXD (Sony E-Mount)

  • Free transport
A fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras
1 776.16 €
on request

Samyang AF 50mm F1.4 Mk. II FE (Full Frame) (Sony FE)

Autofocus, full frame, fast aperture, standard lens for Sony FE mount.
844.85 €
14-30 days

YAMAHA HPH-100WH

  • -10 %
The white HPH-100WH Closed Stereo Headphones from Yamaha are comfortable closed headphones
55.66 €
on request

Samyang Xeen 24mm T1.5 for Sony E-Mount

  • Free transport
Rokinon / Samyang Xeen 24mm T1.5 professional film glass with Sony E-Mount bayon
1 428 €
3-5 days

Samyang Xeen CF 50mm T1.5 Sony E

  • Free transport
The new XEEN CF Cine Prime lenses are compatible with the large image sensors mounted
2 064.34 €
3-5 days

Tokina Cinema Prime 35mm T1.5 (Sony E)

  • Free transport
The Tokina 35mm T1.5 Cinema Vista Prime Lens with an E mount and with focus scales
6 114.49 €
3-5 days

Samyang Xeen 50mm T1.5 for Sony E-Mount

  • Free transport
Rokinon Xeen 50mm T1.5 professional film glass with Sony E-Mount bayonet.
1 428 €
3-5 days

Tamron 28-200 f/2.8-5.6 RXD FE (Sony E-Mount)

The world's first all-in-one zoom lens that can focus to F/2.8 at a wide 28mm focal
789.19 €
14-30 days

Tokina Cinema Prime 105mm T1.5 (Sony E)

  • Free transport
The Tokina 105mm T1.5 Cinema Vista Prime Lens with a Sony E mount and with focus
8 216.35 €
3-5 days

Tokina Cinema Prime 85mm T1.5 (Sony E)

  • Free transport
The Tokina 85mm T1.5 Cinema Vista Prime Lens with a Sony E mount and with focus scales
6 114.49 €
3-5 days

Samyang Xeen CF 85mm T1.5 Sony E

  • Free transport
The new XEEN CF Cine Prime lenses are compatible with the large image sensors mounted
2 064.34 €
3-5 days

Tokina Cinema Prime 25mm T1.5 (Sony E)

  • Free transport
The Tokina 25mm T1.5 Cinema Vista Prime Lens with a Sony E-mount and with focus scales
7 356.5 €
3-5 days

Samyang Xeen 85mm T1.5 Sony E-Mount

  • Free transport
Rokinon / Samyang Xeen 85mm T1.5 professional film glass with Sony E-Mount bayon
1 428 €
3-5 days

Samyang Xeen CF 24mm T1.5 Sony E

  • Free transport
The new XEEN CF Cine Prime lenses are compatible with the large image sensors mounted
2 064.34 €
3-5 days

Lexar Pro 2000X SDHC/SDXC UHS-II 128G

Ultra-fast SDXC UHS-II (U3) memory card, 128 GB capacity, maximum speed with UHS-II
165.42 €
14-30 days

Tokina Cinema Prime 50mm T1.5 (Sony E)

  • Free transport
The Tokina 50mm T1.5 Cinema Vista Prime Lens with a Sony E mount and with focus scales
6 114.49 €
3-5 days

Tokina Cinema Prime 18mm T1.5 (Sony E)

  • Free transport
The Tokina 18mm T1.5 Cinema Vista Prime Lens with a Sony E mount and with focus scales
8 741.8 €
3-5 days
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