Sony Alpha A7 III + FE 28-70 mm II

The Sony Alpha A7 III features a 24-megapixel full-frame sensor that, combined with the powerful BIONZ X processor, delivers high-quality photos and videos. Comes in a kit with the SONY FE 28-70 mm F/3.5-5.6 OSS II lens.

The Sony Alpha A7 III incorporates a range of technologies borrowed from the professional A9 model. The camera can capture highly detailed 4K video at a bitrate of up to 100 Mbps and also supports Full HD video at 120 fps for smooth slow-motion footage.

Thanks to fast data processing, it enables continuous shooting at up to 10 frames per second, with the buffer capable of holding up to 177 full-resolution JPEG images. This makes it a versatile tool for shooting sports, action, and everyday situations.

Sensor Performance and Image Quality

The Sony A7 III features an upgraded 24.2MP full-frame Exmor R CMOS sensor with BSI (back-illuminated) technology, which improves the camera’s ability to capture more light. As a result, the camera delivers better results when shooting in low-light conditions and at high ISO settings. In combination with the BIONZ X processor, it offers significantly higher performance, faster image processing, and more efficient handling of image data.

The standard ISO sensitivity ranges from 100 to 51,200 and can be expanded up to ISO 204,800. Advanced noise reduction algorithms help preserve fine details even when shooting in low light. The camera also offers a dynamic range of up to 15 EV, allowing for faithful capture of details in both shadows and highlights.

Color reproduction has also been significantly improved. Skin tones, landscapes, and the rich colors of objects appear more natural and true to life. Photographers will also appreciate the 14-bit RAW output, which provides greater flexibility during post-processing.

Display and Electronic Viewfinder

The camera features a 3-inch touchscreen with a resolution of 922,000 dots, which can be tilted for comfortable shooting from various angles. The 2.36-million-dot OLED electronic viewfinder offers 100% frame coverage and responds significantly faster than the previous generation.

Autofocus

The autofocus system utilizes 693 focus points covering approximately 93% of the image area. Thanks to a combination of phase-detection and contrast-detection, it provides fast and accurate focusing even on fast-moving subjects.

The advanced Fast Hybrid AF system, adopted from higher-end model lines, can reliably track moving subjects and anticipate changes in their direction. This makes it much easier to photograph sports, animals, or other dynamic scenes. Another practical feature is touch control of the focus point, which works even when using the viewfinder.

Image Stabilization

The integrated five-axis stabilization system uses a combination of gyroscopic sensors, advanced algorithms, and a stabilization unit. The result is the ability to shoot with exposure times up to 5 EV slower without the risk of blur caused by hand shake.

Key features:

• 24-megapixel full-frame CMOS sensor with BIONZ X image processor
• High-speed continuous shooting of up to 10 frames per second with a buffer capacity of up to 177 JPEG images
• 4K video recording using the XAVC S codec with a bitrate of up to 100 Mbps; internally 8-bit 4:2:0, with 8-bit 4:2:2 output via HDMI
• Capable of shooting Full HD video at up to 120 frames per second
• Battery life of up to 610 shots when using the viewfinder, or up to 710 shots when shooting via the LCD display
• OLED electronic viewfinder with a resolution of 2.36 million dots and 0.78× magnification
• ISO sensitivity range of 100–51,200, expandable to ISO 50–204,800
• Advanced autofocus with 693 focus points, dual SD card slots, a USB-C port, and an improved joystick for AF control
• The kit includes the FE 28–70 mm f/3.5–5.6 II lens

Sony FE 28–70 mm f/3.5–5.6 OSS II lens

A versatile lens for everyday use

The Sony FE 28–70 mm f/3.5–5.6 OSS II is a versatile full-frame zoom lens suitable for shooting a wide range of scenes—from landscapes and travel shots to portraits and everyday snapshots. The 28–70 mm focal range provides sufficient flexibility for most photographic situations. Thanks to its compact dimensions and a weight of just 293 grams, it is comfortable to use even on smaller Sony Alpha mirrorless cameras. Furthermore, its dimensions do not change significantly when zooming, which contributes to better handling.

Effective optical stabilization

Built-in Optical SteadyShot (OSS) technology helps reduce camera shake and increases the chance of sharp shots when shooting handheld, especially in low light or when using longer focal lengths. When paired with compatible Sony Alpha cameras, it also offers greater stability when shooting video.

High-quality images and pleasing background blur

The optical system features one ED glass element and three aspherical elements, which effectively reduce optical aberrations and help maintain high sharpness and faithful detail reproduction throughout the entire zoom range. The circular aperture creates a smooth and aesthetically pleasing background blur, which will be particularly appreciated by portrait and creative photographers.

Ready for travel and everyday photography

The lens is designed for trouble-free use in a variety of conditions. Its construction offers enhanced resistance to dust and moisture, making it a reliable companion for travel and more demanding environments. Its lightweight and compact design also ensure comfortable portability throughout the day.

Fast and accurate focusing

When paired with the latest Sony cameras, the lens utilizes a modern autofocus system that is fast, accurate, and reliable even when tracking moving subjects. It supports advanced continuous autofocus and high-speed continuous shooting features, which will be appreciated by sports and action photographers as well as videographers. Thanks to smooth refocusing during zooming, it is also suitable for shooting dynamic scenes.