Press Release
Blackmagic Design announced that Dutch broadcaster NOS deployed the Blackmagic Universal Videohub 288 for signal routing and distribution during its coverage of the Olympic Winter Games. Built by live production specialist Broadcast Rental, the Sochi facility will handle more than 60 live signals from across the Games.
As well as live feeds from commentary positions in more than 40 sports venues, the master control room, based in the International Broadcast Center at Sochi, will also receive inputs from ‘Holland House’, where Dutch athletes, coaching teams and supporters congregate, to take viewers behind the scenes of the team’s Olympic experience.
The Universal Videohub is controlled via a touchscreen monitor and software, and will distribute HD-SDI video signals into the unit’s ingest system for editing, where two broadcast feeds for transmission in the Netherlands will be produced. The router will also manage distribution of signals to multiviewers and monitors within the control hub to assist with signal selection. A tally system is also connected to the Videohub to monitor the status of the router. Information from the tally, such as time codes or feed titles, can be viewed in the under monitor displays in the multiviewers, giving production staff all the information they need about each feed in a glance.
Broadcast Rental will also have engineers working in partnership with the NOS production team throughout the Games, providing dedicated technical support and allowing production staff to focus on delivering the most relevant and exciting action from across the Olympic venues.
“Blackmagic Design’s Universal Videohub really is the heart of our Olympic operation, as it gives us a secure level of integration within a temporary unit and has enabled us to build a highly reliable, customized control suite that matches NOS’ requirements exactly,” explained Martijn Swart, Broadcast Rental. “Its SD and HD-SDI connections mean that we can quickly and easily link to the editing systems to provide seamless transitions between events.
“The unit was initially conceived to deliver NOS’ broadcast coverage of the London Olympics in HD,” he continued. “We’ve expanded and refined the unit even further, retaining the Universal Videohub as our central element of a control hub that facilitates exciting, engaging coverage for Dutch viewers across the fortnight’s action.”

Press Photography
Product photos of the Universal Videohub 288 are available at www.blackmagicdesign.com/press/images.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.
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Press Release
Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of 2,279 EUR ex. VAT. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available for only 2,279 EUR ex. VAT.
"The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
About Blackmagic Production Camera 4K
Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.
The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.
Key Features
–Ultra HD 3840 x 2160 resolution
–ProRes 422 (HQ)™ recording
–Super 35 sensor
–Global shutter
–EF and ZE compatible lens mount
–Built-in SSD recorder
–5” LCD touchscreen
–Metadata entry
–6G-SDI output for 10-bit HD and Ultra HD

Availability and Price
The Blackmagic Production Camera 4K is available now for 2,279 EUR ex. VAT.
Press Photography
Product photos of the Blackmagic Production Camera 4K are available at www.blackmagicdesign.com/press/images.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.
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