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TTArtisan has just introduced the AF 40 mm F2 lens with L mount! It was previously available with Sony E and Nikon Z mounts. Thiscompact and lightweight full-frame autofocus lens excels in low-light conditionsthanks to its fast f/2 maximum aperture and is ideal for a wide range of subjects, including portraits, street photography, and landscapes.

Nikon has announced the launch of the successor to its successful 4x10D CF model, which has gained steady popularity thanks to its distinctive design and compact dimensions. This model comes in three new colors: IVORY WHITE, AMBER BROWN, and DARK NAVY. The thinnest and lightest compact model with low magnification in the history of Nikon binoculars , it offers excellent portability and is ideal for theaters, art galleries, and museums.

Panasonic has unveiled the first ultra-telephoto zoom lens in the S series, covering a focal length of up to 500 mm - the Lumix S 100-500 mm/F5.0-7.1 OIS! The lens supports teleconverters, allowing for ultra-telephoto shooting with a combined focal length of up to 1000 mm.

Based on the L-Mount system standard, this new product delivers high resolution and beautiful bokeh throughout the zoom range, allowing photographers and videographers to capture stunning images and footage in a wide range of shooting scenarios, including wildlife, motorsports, and landscapes.

Key features:

First ultra-telephoto zoom lens in the LUMIX S series with coverage up to 500 mm

• Maintains high resolution throughout the zoom range, providing sharp details and beautiful bokeh even at maximum aperture
• Covers focal lengths from 100 mm to 500 mm; compatible with lens teleconverters for ultra-telephoto shooting up to 1000 mm

Powerful Dual I.S. 2 with a range of 7.0 EV for unshakeable stability and improved mobility

• Achieves highly effective image stabilization with a range of 7.0 EV Dual I.S. 2
• Ultra-telephoto zoom lens achieves a remarkably compact design with a focal length of 196.1 mm
• High-speed, high-precision autofocus powered by a two-stage linear motor

Intuitive control for AF

• Focus ring can be assigned to control shooting settings such as aperture (control ring function)
• The Fn focus button can be assigned to support intuitive operations such as hybrid zoom

Get a discount on selected Edelkrone products, which are ideal for professional photographers and videographers! Until the end of September 2025, you can take advantage of discounts of up to 16% on sliders, dollies, tripods, and other innovative accessories. You can choose HERE.

Choose today and take your work to the next level with Edelkrone products.

DJI has just unveiled a new compact camera for creative shots - the DJI Osmo Nano! Lightweight and ready for anything, the Osmo Nano lets you easily capture every moment, wherever you are. From cycling and running to outdoor adventures and everyday moments. The DJI Osmo Nano action camera offers sharp, high-quality footage that brings every memory to life. Its sleek magnetic design opens up new possibilities for hands-free shooting and helps you tell your story like never before. Two versions are available: DJI OSMO NANO Standard Combo (64GB) and DJI OSMO NANO Standard Combo (128GB).

The Osmo Nano from DJI has a flexible design that is ready for anything. This new camera also has a base with a display for instant preview and remote control. The magnetic design allows you to attach the camera in any direction, so you can easily switch between taking selfies and photographing others. The OLED HD display allows for real-time viewing and remote control.

Key features:

• All-new 1/1.3-inch sensor
• 4K / 60 fps
• Wide 143° field of view
• Lightweight construction, double-sided magnetic design
• 10-bit color depth and D-Log M color profile
• Extended battery life up to 200 minutes and fast charging
• Instant preview, easy control, and fast transfer
• Direct microphone connection thanks to OsmoAudio™
• Camera waterproof to a depth of 10 m, Multifunctional Vision Dock (base with display) with IPX4 rating