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TAMRON is celebrating its 75th anniversary and has marked the occasion by unveiling a brand new 25–200mm F/2.8–5.6 Di III VXD G2 lens (model A075). The new lens is designed for Sony full-frame mirrorless cameras with an E-mountand follows on from the extremely successful 28–200mm (A071) model . Unlike its predecessor , it offers a wider angle of view starting at 25 mm, improved optics, and more accurate autofocus with a VXD linear motor , which will be appreciated by sports and action photographers.

Main advantages of the new model

• Advanced G2 design – higher optical performance across the entire zoom range

• Compact and lightweight design – ideal for travel and everyday photography

• Superb image quality – high resolution across the zoom range

• Fast and quiet AF with VXD motor – precise focusing even with fast-moving subjects

• Semi-macro capabilities – magnification up to 1:1.9 at a focal length of 25 mm

• Compatibility with TAMRON Lens Utility – ability to customize lens behavior

• Uniform 67 mm filter diameter – easy to share filters with other Tamron lenses

Availability and price

The launch is planned for fall 2025. The exact date and official price have not yet been announced, but it is expected to be launched in mid-November with a price of around CZK 25,000–30,000.

The existing 28–200 mm (A071) model will remain on offer as a more affordable option, so the new 25–200 mm G2 is not a replacement but an extension of Tamron's all-in-one zoom range.

Nikon and RED are proud to introduce the all-new Nikon ZR cinema camera, expanding the Z CINEMA series. It is Nikon's first true cinema camera, offering professional performance in an extremely compact body.

Weighing just 540 g (body only), the Nikon ZR is the world's lightest full-featured cinema camera, yet it delivers image and sound quality on par with much more expensive devices.

🚨 We now offer the groundbreaking URSA Cine 12K film camera from Blackmagic Design!

Blackmagic URSA Cine 12K is a revolutionary digital film camera that brings advanced technology with full integration into post-production workflows. It features a new 36 x 24 mm large format RGBW sensor with larger photosensors for 16 EV dynamic range, interchangeable PL, LPL, and EF lens mounts, and standard Lemo and Fischer connectors. Blackmagic URSA Cine 12K comes with 8 TB of high-performance storage and also includes a high-speed network for media recording and synchronization with Blackmagic Cloud. A kit including an EVF viewfinder is also available.

September TAMRON discount promotion – top-of-the-line lenses with discounts!

This year, we have another special fall discount promotion on selected TAMRON lens models. This time, the discount includes longer and more professional lenses with Sony FE and Nikon Z mounts, which will be especially appreciated by demanding photographers and lovers of detailed shots. The promotion runs from September 1 to September 30, 2025, and applies to selected models. So if you're thinking about expanding your photography equipment with a high-quality telephoto lens, now is the right time.

Don't miss this opportunity – treat yourself to top-of-the-line TAMRON optics at a discounted price and take your work to the next level.

Autumn is just around the corner, and we have great news for you – from August 29 to September 29, 2025, Nikon is running a big sale! During this time, you can purchase a wide range of Nikon camera bodies, lenses, and kits with discounts of up to €1,000.

You can look forward to, for example:

• Nikon Z8 – a professional model with uncompromising quality
• Nikon Z30 – a lightweight and compact companion, not only for travel
• Nikon 24-70MM F4 S NIKKOR Z – a versatile lens that belongs in every photographer's basic kit

... and dozens of other products!

Don't miss the chance to expand your photography equipment at special prices and choose today.