Sony Alpha A7 IV

Sony announced new interchangeable-lens camera ALPHA 7 IV (ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor. The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish. The new ALPHA 7 IV will be available in December 2021, at a variety of Sony’s authorised dealers, for an estimated retail price of €2,800 for body only and €3,000 for lens kit (SEL2870).