Avid DNxHD/ DNxHR support for the RED DSMC2 camera family

RED Digital Cinema and Avid announced that Avid DNxHR and Avid DNxHD recording formats will be coming to RED's DSMC2 line of professional cameras -- WEAPON, SCARLET-W and RED RAVEN. This addition will bring yet another powerful and intuitive workflow option to professionals shooting on this latest generation of RED cameras. Avid DNxHR and Avid DNxHD are renowned for their ability to reduce storage and bandwidth requirements, and Avid DNxHD has been accepted by the Society of Motion Picture and Television Engineers as the foundation format for the VC-3 standard. Additionally, these formats offer seamless direct-to-edit experiences for professionals looking to keep the highest image quality possible, while leveraging the investments they've made in Avid in-house production systems. The Avid DNxHR and Avid DNxHD formats will be added to the already impressive simultaneous recording capability that RED's DSMC2 cameras currently offer via REDCODE RAW and Apple ProRes formats. Avid DNxHR and Avid DNxHD will be made available via a firmware upgrade in mid-2016.