New Panasonic SDXC/SDHC UHS-I memory cards for reliable 4K video recording

Panasonic is introducing the new lineup of UHS-I type SDXC/SDHC memory cards that boasts maximum read speed of 95MB/s and maximum write speed of 90MB/s, in addition to compatibility with UHS Speed Class 3 (U3). In addition, the lineup includes a maximum capacity upgraded from 64 GB to 128 GB.

In recent years, the standard of video content has become larger and even consumer products are capable of recording motion picture in 4K. The footage bitrate is also higher, for products such as the Panasonic Camcorder HC-X1000 and the DMC-GH4 which record Full-HD All-Intra at approximately 200Mbps. To make the most of these cutting-edge imaging tools, the recording media also needs to function so there are no dropped frames and all content data is recorded without error. By crystallizing the technology long fostered through the development of digital camcorders and cameras, Panasonic is proud to produce the high quality memory cards that excel not only in the data transfer speed but also in the stability and durability under wide usage conditions to keep the data safe for the long term.

High Speed for 4K Video

The cards are compliant with UHS Speed Class 3 (U3). The UHS Speed Class 3 is the latest, highest level of UHS Speed Class demanding a constant minimum write speed of 30 MB/s (240 Mbps) to ensure smooth recording of high bitrate video. The UHS-I card types also feature higher speed data transfers. The UHS-I bus interface enables ultra-high-speed read/write operations: when used with a UHS-I compliant product, the cards can have a maximum read speed of 95 MB/s and maximum write speed of 90 MB/s.

Reliable

The cards also feature high reliability, including Smart Guard secure data protection technology.

Thanks to the Power Failure Protection, the data will be securely protected even if the recording device has a sudden power failure. Smart Data Writing technology equalizes the frequency on each writing block in order to reduce defect risk and extend products' lifetime. The cards are also compliant with Proof 7 standards, and are water/shock/magnet/X-ray/electrostatic/temperature-proof, and have a built-in fuse. The memory cards are durable enough to withstand severe field use. The integration of fuse prevents the cards from overheating or igniting even if the card causes mechanical destruction internally.