I. BASIC PROVISIONS:

1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is Syntex Bratislava s.r.o. 35774673 with registered office at Železničná 23, 821 07 Bratislava(hereinafter referred to as the "Controller")
   
2. The contact details of the Administrator are
   address: Železničná 23, 821 07 Bratislava
   email: info@syntex.sk
   telephone: +421245525471
   
3. Personal data is any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, a network identifier, or by one or more specific factors, physiological, genetic, mental, economic, cultural or social
   
4. The controller has not appointed a data protection officer.

II. SOURCES AND CATEGORIES OF PERSONAL DATA PROCESSED:

1. The Controller processes personal data that you have provided to it or personal data that the Controller has obtained as a result of the fulfilment of your order.
2. The controller processes your identification, contact and data necessary for the performance of the contract.

III. LAWFUL BASIS AND PURPOSE FOR PROCESSING PERSONAL DATA:

1. The lawful basis for processing personal data is:
   • performance of the contract between you and the controller pursuant to Article 6(1)(b) of the GDPR,
   • the legitimate interest of the controller in the provision of direct marketing (for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,
   • Your consent to processing for the purpose of providing direct marketing (for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the event that there is no order for goods or services.
2. The purpose of the processing of personal data is:
   • processing your order and exercising the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data are required that are necessary for the successful processing of the order (name and address, contact) The provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or to perform it by the controller.
3. No automatic individual decision-making within the meaning of Art. 22 GDPR is/is taking place on the part of the controller. You have given your explicit consent to such processing.

IV. DATA RETENTION PERIOD:

1. The controller shall retain personal data:
   • for the period necessary for the exercise of the rights and obligations arising from the contractual relationship between you and the controller and for the exercise of claims arising from that contractual relationship (for 15 years from the termination of the contractual relationship).
   • for as long as consent to the processing of personal data for marketing purposes is withdrawn, up to a maximum of 10 years if the personal data is processed on the basis of consent.
2. After the expiry of the retention period, the controller shall delete the personal data.

V. RECIPIENTS OF PERSONAL DATA (SUBCONTRACTORS OF THE CONTROLLER):

1. The recipients of personal data are persons:
   • those involved in the delivery of goods/services/payments under the contract
   • providing e-shop operation services and other services in connection with the operation of the e-shop
   • providing marketing services
2. The controller does not intend to disclose personal data to a third country (outside the EU) or to an international organisation. Recipients of personal data in third countries are cloud service providers.

VI. YOUR RIGHTS:

1. Under the terms of the GDPR, you have:
   • the right to access your personal data under Article 15 of the GDPR,
   • the right to rectification of your personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.
   • the right to erasure of personal data pursuant to Article 17 GDPR.
   • the right to object to processing under Article 21 GDPR; and
   • the right to data portability under Article 20 GDPR.
   • the right to withdraw consent to processing in writing or electronically to the address or email of the controller set out in Article III of these terms and conditions.
2. You also have the right to lodge a complaint with the Data Protection Authority if you believe that your right to data protection has been violated.

VII. CONDITIONS FOR SECURING PERSONAL DATA:

1. The controller declares that it has taken all technical and organizational measures to secure personal data.
2. The controller has taken technical measures to secure data storage and personal data repositories in writing.
3. The controller declares that only persons authorised by it have access to the personal data.

VIII. FINAL ARRANGEMENTS:

1. By submitting an order from the online order form, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
2. You agree to these terms and conditions by checking the consent box via the online order form. By ticking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
3. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you a new version of the Privacy Policy to the email address you have provided to the Controller.

These terms and conditions will come into force on 25.05.2018.

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Syntex was founded in 1994 to provide products and solutions for professional computer-to-video animation transcription, computer graphics and animation, professional editing and video processing. It was one of the pioneers in this field in the Czech Republic and over time has established itself as a stable, reliable and well-functioning company.

It operates as a distributor in its sector, providing technical support, service, consulting, training, but also taking care of end customers.

It specializes in the following key segments:

• Professional video editing and processing.
• Digital video processing for the widest range of users, including video amateurs and enthusiasts.
• 2D/3D graphics and animation, post-production and effects.
• Streaming and transmission of video and audio.
• Camera technology and complete accessories.
• Studio equipment.
• Bespoke specialist software development.

Syntex acts as a distributor or dealer for renowned companies including SONY, Panasonic, Grass Valley, Blackmagic Design, Adobe, Datavideo, Kramer Electronics, Libec, CONST, NewTek, Azden, Stardom, Cartoni, MagicSoft, Reflecmedia, Sennheiser, Synco, Saramonic, SmallRig, Tilta, Moment, Rode, Dji and others.

Over the course of its existence, Syntex has completed hundreds of projects covering all key segments of its business. Our references and satisfied customers include:

• Full-screen commercial television, such as TV NOVA, Prima, CT, JOJ, Markíza, STV, Z1, TA3 and others.
• Most of the local and urban TV stations, including Metropol TV, TV Región, TVA, TV Patriot, TV Centrál, TV Trnava, TV Poprad, TV REDUTA, TV Karpaty, Dúbravská televízia, TV Karlova Ves, TV Pohoda, TV Humenné, TV Bánovské televizne vysielanie, TV Turiec, TV Považie, TV Galanta and others.
• Schools and universities, including FAMU, VŠMU, Academy of Arts in Banská Bystrica, UAT in Bratislava, Film School in Košice and others.

In 1999, Syntex expanded to Slovakia, where it created a subsidiary in Bratislava to better serve the Slovak market.

Syntex is proud of the opening of its luxury showroom in Prague 4 in 2019. This showroom, also equipped with a warehouse, now serves as a space where a rich assortment of about 7,000 products is available. All goods are also dispatched from this location, providing customers with the opportunity to meet the products in person before purchase and quick access to a wide portfolio of audio-visual equipment.

In 2021, Syntex opened an office in Budapest, Hungary, expanding its presence in the Central European region. At the same time, the syntex.cz e-shop was expanded to a European version in English for the whole EU, available at www.syntex.tv. This platform offers a wide range of audio-video products for professional and amateur users.

In 2022, Syntex expanded its e-shop reach by creating localised e-shops in German at www.syntexshop.de for the German market and www.syntexshop.at for the Austrian market. The following year, in 2023, further localised e-shops were launched for the Slovenian market at www.syntexshop.si and for the Croatian market at www.syntexshop.hr.

In 2024, Syntex introduced an innovative shopping app for mobile devices called "Syntex.cz". This mobile app represents a new era of audio and video technology shopping. For filmmakers, video bloggers and all those who value high quality audio and video, it brings a unique opportunity to explore the extensive catalogue of audio-video products directly from a mobile phone or tablet.

The Syntex.cz app offers users several key features, including a product catalogue, search with whisper, integration with a user account, order overview and status, a shared cart between the app and the web version, order history, access to invoices, and an overview and status of complaints.

The app is designed to leverage mobile data for content retrieval, allowing direct contact with the client center via phone and storing orders and data directly on the user's device without sending it to external servers. This ensures the security and convenience of users when shopping and managing their orders through the Syntex.cz mobile app. Thus, Syntex continues its innovative growth, offering customers a wide range of products and modern services.

Since the inception of our company, we have strived to provide our clients with a complete service in the field of professional video editing and processing, offering them added value. We have always looked for different ways to best solve our clients' problems and not just knock them out with the first product we get our hands on. We are constantly looking for new products and solutions that save time, energy and bring real savings to your day-to-day projects. We value your feedback and constantly strive to pass it on to our suppliers and, if we can, contribute what little we can to creating products that really deliver the features and functions that will benefit you.

We have already solved some interesting projects in our almost 20 years of existence and we have tried our best to meet our customers' needs and bring them real added value. We will be glad if you continue to show us your trust and support in the future. If you have already worked with us or are a valued customer - please share your experience with us. We will be happy to hear your feedback so that we can improve.

Syntex Prague

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